The 6-week plan to flatten your stomach by David Zinczenko.
Envy is a powerful emotion. When we browse through magazines at our local bookstore, the fitness covers with rock-hard washboard stomachs make us jealous, and if we're lucky, motivates us to get fit. One of the best-known culprits is Men's Health Magazine and its army of cover models with perfect midsections. If you want to get beyond the jealousy, the magazine’s editor-in-chief David Zinczenko has vowed to help you turn the page and help put you side by side with those cover models. Creator of The Abs Diet, Zinczenko gives you a six-week plan to flatten your stomach and get lean for life.
- Abs Diet promotes a healthy diet with regular exercise
- Not a fad diet
- Only one chapter deals with getting toned abs, the rest covers how to eat sensibly
- May appeal more to men than women
- Claims of expected weight loss may be exaggerated
Effective marketing and truthful assertions often come to a head with companies selling health products. The Abs Diet makes a few claims that aren’t malicious, but let’s just say stray a little from the truth.
For example, the site says "turn fat into muscle." You can give them some slack by saying that they only intended it figuratively. But in actuality, fat doesn’t magically turn into fat. They are two separate things.
Also, they say that it's "guaranteed to give you a flat stomach and great physique in just 6 weeks." It's a nice marketing slogan, but just a little simplistic. Someone who is, say 15 pounds overweight, will have an easier time getting there than someone who is 100 pounds overweight. And the latter person will not have a trim waist in 6 weeks.
And finally, it says "Lose 20 pounds or more - from your belly first!" Unfortunately, there’s no such thing as spot reduction, so you can't pick and choose where the weight comes off.DIET and NUTRITION
The Abs Diet includes a well-outlined eating plan that has you eating three meals each day with a small snack two hours prior to each. So there’s no starving involved. The website has interactive software and graphic illustrations of recommended exercises.
Meals consist of lean proteins, low-fat dairy, whole grains, protein powder, minimal fats and lots of green veggies. Each mini-meal will include a balanced proportion of carbohydrates, fat and protein.EXERCISE
The Abs Diet includes an exercise program that promises to help you burn fat while building muscle. The exercise program consists of exercising 30 minutes three times a week. Over time, you'll increase your physical exercise, by weight-training the main muscle groups like the back, chest and legs, in addition to 30-45 minutes of light cardio.CONCLUSION
The Abs Diet promises that by adhering to the Abs Diet program, you'll transform not only your abs, but your life, in six short weeks. With motivation, healthier eating and physical activity you'll be on your way to a healthier you. The Abs Diet will help prevent illnesses including diabetes, obesity, heart disease, high blood pressure and osteoporosis by encouraging a diet rich in fiber, calcium and monounsaturated and polyunsaturated fats.ABOUT RODALE
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