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MonaVie is a multilevel marketing company that produces a line of drinks, juices and pulps. The products are a certified organic blend of 18 fruits that are high in antioxidants. Diets rich in antioxidants have been linked to preventing certain cancers, chronic illnesses and slowing the effects of aging.
The MonaVie product line includes three juices: MonaVie Original, MonaVie Active, and MonaVie Pulse. These juices are also available in a gel version.
Developed with the philosophy Balance-Variety-Moderation, MonaVie delivers the phytonutrients and antioxidants you need to maintain a healthy and active lifestyle. By consuming the MonaVie juice everyday, the product claims that you will experience increased energy, a healthier immune system and freedom from joint pain.
The Monavie product and its high-level distributors have been the subject of four legal lawsuits in 2007 and 2008. The various legal controversies center around the product’s health claims and question the cost. In addition, the senior distributors were issued a warning by the FDA because the product is in direct violation of the Federal Food, Drug and Cosmetic Act.
Yet, despite these legal problems, MonaVie claims to be one of the world's fastest-growing private companies, impacting five continents, and an army of drinkers and distributors signing up at a rate of 10,000 a week. In 2008, the company announced that cumulative sales had topped $1 billion and that it had signed its millionth unsalaried sales person.
In addition, since it is a multilevel marketing venture, for a $39 start-up fee and responsibility for selling at least eight bottles of MonaVie a month, people can retail the product and build their own sales business.
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- MonaVie contains a host of ingredients that are nutritionally-dense, particularly, the acai berry
- May help to jump-start a healthy lifestyle program
- acai is a superfood
- Business opportunities
- MonaVie could be expensive for some
- Health claims are exaggerated
- Multiple ingredients, not pure acai
- Brand has faced legal troubles with FDA for purporting false claims and possibly charging too much for its products
- Does not promote exercise
- Can get the same antioxidant effects by eating the pure and less expensive whole forms of the fruits used in MonaVie products
- Laboratory tests showed that MonaVie Active tested extremely low in some of the antioxidants it claimed to contain
MonaVie contains the fruit juice or pulp of the following fruits: acai, apricot, aronia, acerola, purple grape, passion fruit, camu camu, banana, lychee fruit, apple, kiwi, pomegranate, prune, wolfberry, pear, bilberry, cranberry, blueberry, white grape. The exact concentrations are not disclosed, but the ingredients are listed in a range from greatest amount to the least amounts with the acai berry pulp being the most abundant ingredient in the product.
MonaVie's Active Formula also contains the added benefits of glucosamine to help maintain healthy joints and esterified fatty acids.
MonaVie Pulse contains acai, reconstituted fruit juice blend of concord grapes, pineapple, apple, pricly pear, pomegranate, elderberry, yumberry, bilberry, blackberry, blueberry, cherry, cranberry, raspberry and aronia. It also contains acerola, strawberry, cupuacu, camu camu, plant sterols, apple phyto-phenolics, omega-3 oil, reveratrol, natural flavors, potassium sorbate, sodium benzoate and citric acid.ADMINISTRATION
The recommended daily serving size is two to four ounces (about 1/4-1/2 cup). It can be consumed at any time throughout the day.DIET and EXERCISE
Although there is no specific dietary or exercise information cited on the company’s website, any successful healthy lifestyle program also includes an eating plan that is comprised of fresh vegetables and fruits, lean proteins and whole grains as a consistent eating program.CONCLUSION
It is still to be seen whether MonaVie is the real deal or a pyramid marketing scheme. Many users swear by its beneficial health effects while others have claimed to notice no difference in their health after testing out the product.
MonaVie has been called into question for its exaggerated nutritional and health claims and its hefty price tag. In addition, the legal lawsuits against the product as well as the sharp criticism from leading medical experts raise some very important questions about the validity of the MonaVie product line.Common Misspellings
Mona Vie, Mona V, MonaV, Moona Vie, Mona Vy, Mona Vee, MonaVee, Acai Juice, Acai, AciaHow Does MonaVie Compare?
Related Diets: Acai, Acai Berry Blast, Acai Berry Boom, Acai Berry Power 500, Acai Berry Supreme, Acai Berry Wonder, Acai Green Tea Fusion, Acai Slim, Acai-aSlim, Maqui Superberry, Zrii, Acai Roots, POM, Sambazon Acai