Editor Brandi Koskie Featured at Sullivan, Higdon, and Sink's FoodThink
In this month's FoodThink, a B2B-focused white paper produced by Sullivan, Higdon, & Sink, an AdAge Small Agency of the Year, our editor Brandi Koskie was featured. In the guest article, Brandi sounded off as the voice of the conscious consumer and used the platform to tell marketers and food producers exactly what these health-minded shoppers want in their grocery store purchases.
"If you can give consumers what we want – real, whole food – we will rally around your brand," she stated in the story. She calls out that the unregulated term "natural" doesn't mean that much to consumers, front-of-package claims can rarely be supported, and that private label brands have as much in the loyalty fight as any national brand.
See the full story at SHSFoodThink along with this month's FoodThink white paper on organics.