Were you one of the many who tried the Atkins diet years ago, but couldn’t quite sustain? The idea of no carbs isn’t appealing—and isn’t necessary— for many, so falling off the bandwagon for this diet became all too common.
But after years of conducting and reviewing up-to-date research, Atkins is back at it with a revised and improved program meant to improve sustainability and results. Starting today, the brand is back with their all new Atkins 40. We spoke with Colette Heimowitz, Vice President of Nutrition and Education for Atkins Nutritionals, Inc., to get a thorough understanding of the details around Atkins 40.
Atkins 40 will serve as a “new entry point into the Atkins program,” says Heimowitz. “People can eat from all food groups, and start the program at forty net grams of carbohydrates per day, instead of twenty.” After the company reviewed the literature, they found that most individuals could maintain a fat-burning metabolism at 50-grams of carb intake or less. “This allows them to maintain the benefits of burning fat for fuel instead of sugar, while still seeing the same Atkins results,” Heimowitz explains.
Atkins 40 is still founded on the same principles that made it famous in the first place: high protein, low carb. With this new program they hope “to be more sustainable. You could eat this way healthfully for the rest of your life!”
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