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David Zinczenko Leads the Charge at Men’s Health with Eat This, Not That Series

The man behind the Eat This, Not That series and editor at Men’s Health magazine is David Zinczenko. He was born of Ukrainian decent on December 13, 1969 in Pennsylvania and grew up in Bethlehem, Pennsylvania. At age 6, David’s parents divorced and from there he grew up with his mother for the remainder of his young life. As a child he was overweight and taunted by his brother for over-eating. By high school, David gained control of his weight and following graduation he entered the Naval Reserve. His military career sent him to Moravian College for his studies.

In 1991, David worked as an assistant editor at Men’s Journal. Just two years later he accepted a position as associate editor at Men’s Health. Then, in 2000, he made his biggest career move to editor-in-chief at Men’s Health, where he remains today.

The rising rate of obesity in America was a concern of David’s. He saw how many Americans’ misconception of food was detrimental to their health. He used his knowledge in health and fitness to launch his Eat This! Not That! book series. He helped people across America choose better food options ranging from similar Starbucks coffee to similar TV dinners at the grocery store. David’s success stems from his editorial positions and book collaborations with Matt Goulding.
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Eat This Not That 2011 on The Today Show

Eat This Not That Book CoverTune in to the Today show on Wednesday, April 6 for an introduction to Eat This Not That 2011. Author and Men’s Health editor David Zinczenco will be a guest on the show, to introduce the latest addition to this popular book series. He will discuss how much sodium is really in our food, particularly in restaurant meals. The average American eats about two times more salt than the daily recommended amount. Zinczenco will offer healthier alternatives, that won’t leave you feeling like you can never eat out.


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Eat This Not That on Today [VIDEO]

TodayMen’s Health editor David Zinczenko shared his tips to eating out without gaining weight this morning on Today. Zincsenko says that more and more restaurants are adding healthier items to their menus, making it easier for customers to make better food decisions. “These are low-calorie menu options that are popping up everywhere that allows you to fill up without filling out,” he said on the show.

He takes a look at eating out at Denny’s, Starbucks, Romano’s Macaroni Grill, and Red Lobster. For each of these restaurants, Zinczenko points out the best dishes to help you cut calories without feeling deprived. Plus, he shares some wild calorie-equivalents that will make you think twice before you order.


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Drink This, Not That Review

The authors of the best-selling Eat This, Not That! series have returned with their latest book, Drink This, Not That: The No-Diet Weight Loss Solution, an eye-opening guide that uncovers some unsightly truths about your favorite sips. Just released on Tuesday, May 25, 2010, Drink This, Not That will make you second-guess whether or not you want to chug a day’s worth of sugar in your beloved morning coffee drink.

David Zinczenko and Matt Goulding, editors for Men’s Health magazine, have not just divulged some of the crazy nutrition statistics of many of the most popular (and unhealthy) American foods, but they have backed up their fact-findings by offering us healthier yet still tasty alternatives. While their previous books have covered foods we eat with forks, spoons or even our hands, in their newest release, Drink This, Not That, they are focusing on what we are sipping through straws.

The truth sometimes hurts, folks, so just be aware that many of the nutrition stats are far from pretty. 
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Best Diet Books of 2009

Diet books are a financial boon for the weight loss industry. Each week a new title releases, and while most seem to be different ways of saying the same things, some truly stand out by providing readers with unique, interesting and reliable information about managing their health and weight.

Recently, Amazon.com announced the bestselling books of 2009, and the list of 100 books included nine stellar titles under the diet and weight loss category.

View Bestselling Diet Books of 2009 Slideshow
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