Sharon Osbourne, made famous by her marriage to rocker Ozzy Osbourne and role as co-host on both “America’s Got Talent” and “The Talk,” has a new venture on the horizon. The star announced this week that she will be partnering with Atkins Nutritionals, Inc. – the diet company most well known for putting “low-carb” on the map – as their newest celebrity ambassador.
Osbourne is thrilled of the new partnership and hopes she’ll be able to lose the extra pounds she’s put on over the years as she nears her 60th birthday on October 9.
Sharon will be following the Atkins diet approach, focusing on plenty of protein and a healthy balance of good carbs and fats. As reported by RedOrbit, Osbourne will be chronicling her weight loss journey online at Atkins.com, where she has also agreed to contribute tips and advice for the website’s followers. In addition, she will also appear in online, TV and print marketing campaigns.
“As I near a milestone birthday, I don’t want to take my health for granted any longer,” said Osbourne. “I’ve struggled with my weight for years, and I wanted a diet plan that would ensure I’d look and feel great. After looking at other weight-loss plans, I realized that Atkins is the best plan for me because my body – like many women my age – doesn’t process sugar and refined carbs well.”
Though the partnership was just announced, Osbourne has already begun her new diet and has reportedly lost 11 pounds in just two weeks. “I never feel hungry because I’m able to eat satisfying, filling food including many of my favorites,” she said. “I hope to be an inspiration to others, especially those who have battled with weight-loss and are looking for a plan that is effective, healthy and doesn’t make you give up delicious foods!”
In addition to bolstering their brand, Atkins is treating the new partnership as an opportunity to clear up any misconceptions that the diet stresses high protein and no-carb as a means of weight loss. Instead, the company hopes they can teach people to find their “personal carb balance,” as part of establishing a long-term, well balanced diet approach.
Chief executive officer of Atkins Nutritionals, Inc., Monty Sharma, is thrilled to have Osbourne on board as she will certainly bring a surge of energy and excitement to the Atkins brand. “She is a well-known and admired individual, who has conquered many of life’s challenges,” he said. “We expect she will serve as tremendous inspiration to others looking to lose or maintain their weight and live healthier lives. The Atkins Diet is proven to help prevent and sometimes reverse major health issues, which are common conditions for women at Sharon’s age and weight.”
— Sharon Osbourne (@MrsSOsbourne) September 11, 2012