Every thing Russell Simmons touches turns to gold, and now the hip-hop mogul and avid yoga lover is launching a whole new business venture sure to be a hit. Simmons has announced he will be teaming up with Gaiia Enterprises Global Ltd. to develop Tantris, a lifestyle brand for men and women including yoga fashion and activewear, yoga equipment, prayer beads, and relaxation accessories.
Simmons fell in love with yoga and wants to share it with the world in the best way he knows how- with style.
“Yoga is meant to relieve the noise. After doing yoga, I feel alive and awakened. I want to give people that feeling or to teach people who want to learn more about yoga,” Simmons said.
You will only be able to find Simmons’ Tantris line in select department and specialty stores, but Simmons hopes to extend Tantris into its own stores, yoga studios and juice bars.
No word on the price point of the Tantris line yet, but we all know Simmons has expensive taste, so we expect you’ll pay a pretty penny to do yoga like Russell. If you are looking something to do you side crow in that is a little more budget friendly, try:
April 2nd, 2012