Selling You on Food Packaging

I recently had the opportunity to work in a school in East Harlem, New York to provide free health counseling sessions to students and parents. It was a great experience as everyone was fully engaged and asking a lot of questions. Through some of our discussions the participants began to feel they had been tricked by advertisers selling products that claim one of our favorite buzz words: Healthy, Fat-Free, Low-Fat, Sugar-Free, All Natural and the list goes shopping

The key is to not let the packaging and flashy headlines be your decision making factors when buying products- flip the package over and read the ingredients list and look at the nutrition facts. Keep in mind that ingredients are listed from most to least; therefore, if the first ingredient you see is sugar put the package back on the shelf and keep moving.

Another trick that some consumers are not aware of is the placement of items in their grocery stores. Advertisers pay a premium to have their products placed on shelves at eye level, so make sure on your next trip to the grocery store you look on the higher and lower shelves through each aisle to ensure you are seeing all the products that are available.

2 Responses to Selling You on Food Packaging

  1. Elizabeth Garcia says:

    Great post Amy! It’s a good reminder for people. I’ve been making a point to read the food labels more carefully. Adds a few minutes to my grocery tirp, but it’s helping me to make smarter choices for my family.

  2. Amy Vermeer says:

    Hi Elizabeth – thanks for the note and great news that you have been taking the time to start reading food labels. I try to stick with packages that have 10 ingredients or less and don’t have any “ingredients” aka. chemicals that I can’t pronounce. If I don’t know what it is or can’t speak it then I certainly don’t want to be eating or drinking it. You are doing a great job for you and your family!!

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