PepsiCo announced Monday it will be releasing a new “breakfast” drink. Mountain Dew Kickstart is a Mountain Dew-flavored fruit juice drink that will be available in two flavors: Energizing Orange Citrus and Fruit Punch, according to USA Today.
- Mountain Dew’s vice president of marketing, Greg Lyons, explained Kickstart was born out of consumer demand. “Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days.”
- Kickstart contains less caffeine than your average energy drink, with just 92 milligrams in one 16-ounce can. A grande size coffee at Starbucks contains about 300 mg of caffeine.
- Kickstart only contains 5 percent real fruit juice and vitamins B and C. One can contains 80 calories, thanks to the help of artificial sweeteners to cut calorie content.
- The beverage will hit shelves February 25. Eager customers were given a chance to try the drink before it was realized by visiting kickstartfirsttaste.com and requesting a sample can. The company reportedly reached its maximum “available quantity” by early afternoon the day of the announcement. Clearly, there is consumer interest.
— Nichole Folkman (@NicholeFolkman) February 12, 2013
Mt. Dew Kickstart is fortified with essential vitaminerals and nutriments designed to slam your health zone.
— Justin Treadway (@GriffnValentine) February 11, 2013
Mountain Dew announces new breakfast drink – Kickstart – Mt. Dew plus fruit juice and caffeine – sounds like a winner. bit.ly/12nM1SU
— Vern Rowe (@vern_rowe) February 12, 2013