By Shae Blevins
The 2014 Fortune 500 List included 24 female CEOs – the most in history – and the United States elected a record-setting 100 women to the 113th Congress. Women are making their move!
But a lack of female leadership is still evident in the industry that targets American women most: Wellness. That’s the $20 billion industry that encompasses diet, fitness, and weight loss. It’s an industry where 85% of the consumers are women, and the grand majority of executive leadership — from CEOs to boards — are male. That’s right, there are dudes perched at the brands that prominently lead the industry – from the girl-powered Jillian Michaels to the all-inclusive Weight Watchers.
Fortunately, there are a few brands breaking the industry norm with female CEOs. It’s been two years since industry giant Nutrisystem appointed its first female CEO, and the brand is seemingly better for it. And most recently, Retrofit replaced its CEO with a woman. One feather in this hat was lost last December, when Dana Fiser left her two-year reign as CEO at Jenny Craig.
Meet the three shining female stars blazing trails in wellness:
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Together, The South Beach Diet and South Beach Diet Supercharged boast of helping millions lose weight and live happier, healthier lives. The South Beach Diet swept the nation in 2003 when the book of the same name was first published by the diet’s creator, Dr. Arthur Agatston. In 2008, the South Beach Diet Supercharged came on the scene. The titles do not work independently; rather, Supercharged is the revised version of the original.
They both have as their core a high-protein, low-carb diet that also restricts saturated fats. The diet works in phases, with each phase geared toward a different goal.
- Phase 1 is fairly restrictive, but its aim is to eliminate cravings and promote rapid weight loss. Sugars and starches (like bread, pasta, and fruit) are eliminated.
- Phase 2 reintroduces certain foods while still aiming for patients to lose weight.
- Phase 3 is the maintenance phase, in which patients are encouraged to keep practicing healthy eating principles for life but may eat most foods in moderation.
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With the new year upon us, you may be considering a wide array of diets to help accomplish the healthy living resolution you will soon be setting. Although it seems like endless diet possibilities exist, most are built around similar principles. Some involve strict, automatic changes to your current way of eating while others involve a progression of stages. Although diets that work in stages might seem like a better option than a one-step plan, they too often result in only short term weight loss success.
For example, take the newly launched PINK Method. This diet is a phase diet – one that involves multiple stages of eating behavior. Those who embark on this diet will find that they must first start with the PINK Reset – a short term detox diet that is meant to jump-start your metabolism. This stage of the diet is then followed by the PINK Primary stage where participants are given a little more leniency, but still must follow a fat-fighting diet that reintroduces the body to high-energy foods. After this stage is complete, dieters will then move on to the last stage of the diet where weight management becomes key. As you can see, this progression hopefully leads to a lifetime of dietary changes after a rebooting of the system takes place.
Other diets are similar. Both the 17 Day Diet and the South Beach diet work in much the same way. Although each of these diets has the potential to result in successful weight loss, more often than not, this success is short lived because of how hard it is to move beyond the strict early phases. Failure to comply with these stages often results in feelings of discouragement, guilt, shame, and failure. Instead, individuals who attempt to utlize these types of meal plans should focus on what they can do in the early stages instead of what they can’t do. Even if an individual is unable to comply to all the rules, many of the small changes they are able to make will have positive long-lasting effects on overall health.
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Don’t miss October’s Prevention Magazine, featuring Dr. Mehmet Oz helping people get their body in the best shape of their lives.
If Dr. Oz’s prescription for a better bod doesn’t speak to you, one of the other featured health stories surely will. Dr. Arthur Agatston, creator of the South Beach Diet, offers his tips for having a healthier heart. And with breast cancer awareness month right around the corner, Prevention shares new information about a potential cure for this deadly disease. There’s also a guide for a four-week belly flattening workout. If nothing else makes you pick up this month’s Prevention, surely a guilt-free mac and cheese recipe will do it, just in time for fall.
Grab this copy of Prevention Magazine from your newsstand, or subscribe to Prevention Magazine and never miss an issue.
The Atkins Diet, introduced nearly forty years ago, has been credited for beginning the now popular low-carb revolution. Though buzz about low-carb diets had quieted over the past several years, the Atkins Diet remains a popular way for people to lose weight by eating fewer high carbohydrate foods and more high fiber vegetables.
Newer to the scene is the South Beach Diet, which is less prohibitive than the Atkins Diet and restricts saturated fats, which have been associated with health problems such as heart disease and high cholesterol.
For the purposes of this comparison I am using Dr. Atkin’s New Diet Revolution, the last book actually written by Dr. Robert Atkins before his death and The South Beach Diet Supercharged: Faster Weight Loss and Better Health For Life.
Both of these books are available online and in stores for less than $20.00. Both the Atkins Diet and South Beach Diet have websites that offer free tools to help dieters count carbohydrates, set goals and encourage other members of the diet community. Both diets offer various packaged foods you can buy at the grocery store that help users stay on track which can increase the cost of the diet for individuals.
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