Tag Archives: nike

The Nike Studio Wrap is the Yoga Industry’s Latest Innovation

The sale of yoga swag helps support what is now a six billion dollar industry. From ToeSox to yoga tops, yoga studios are stocking up on merchandise to sell to their peace-seeking supporters.

In today’s world, it is not uncommon to drop over a hundred bucks on either a set of yoga videos, one pair of yoga pants, and even a yoga mat. Companies such as Gaiam, Lululemon, and Manduka do not deny the capitalistic nature of the yoga business. They manufacture innovative and quality products just as fast as you can say “om.”

It is not just the smaller retail companies enjoying the fruits of the growing yoga tree. Big name brands are also getting in on the action. The latest innovation to hit the market is the Nike Studio Wrap. While it may sound like a sarong you might don at the beach, the Nike Studio Wrap is actually a pair of shoes.

Inspired by the need to maintain a firm base of support, beyond what a yoga mat can provide, the Nike Studio Wrap was created for women who spend hours working out in the studio.

Whether it is in yoga, Pilates, or ballet-fitness classes, women can now wrap up their feet in this stylish three-part system that involves a wrap, a ribbon, and a flat bottom surface. (more…)

Neon Colors Brighten Fitness Attire and Workouts This Summer

One of the biggest fashion trends of the season is not hard to miss. It’s neon! Reminiscent of the glowing 80s, the bright colors are getting official fashion endorsements across the media. E! News’ Giuliana Rancic was amongst the first to announce the style trend, as the fashion expert told viewers bright colors, particularly neon, would be the color to wear this summer.

Why neon for this season? As reported by The Washington Post, Ann Narayanan, VP of Women’s Merchandising for Old Navy, offered her opinion. “This is the season of color: color on color, color back to neutrals. Neons are just one of the amazing color trends that are important right now.”

Neon is an attention grabber, it screams “Look at me!” Marissa Rosenblum, Seventeen senior editor, comments on this season’s color trend, “The highlighter colors have evolved this season into accessories, beauty products, and outwear. There are still the T-shirts, colored jeans, hoodies, and athletic apparel.”

Bright colors aren’t just for the catwalk, neon has made its way onto fitness apparel, too. Even running shoes like Brooks are brighter that ever with plenty of unconventional shades and designs. It’s hard to miss the neon when walking into a sports store this season. Brands like Nike, UnderArmor, and Jillian Michaels K-Swiss collection have fused neon into their shorts, sports bras, shirts, tanks, and even socks! (more…)

HealthBuzz August 3rd: Best Olympics Commercial, Fab 5 Diet Tips, and No-Cook Recipes

Before you go out and enjoy the first weekend of the month take a look at healthy news from DIR and our friends. Plus, cool off with some no-cook nutritious recipes this weekend, too!

Best Olympics Commercial: Nike’s Find Your Greatness Jogger

Out of all the commercials aired during the Olympics, Nike takes home the gold for the most motivating commercial. Unlike Nike’s traditional commercial athletes, they use a 12-year-old boy, Nathan from London, Ohio. Nathan sends a powerful message and Nike has outdone themselves.

Saturday Morning Drills: Legs of a Dancer

This week’s Saturday Morning Drill features our fitness expert and Booty Barre founder, Tracey Mallett. Tracey teaches us how to tone and shape our legs to get them looking like a dancer’s legs. Watch the video now and start toning your legs in a fun way!

3 Eating Tips from the Fab Five Gymnasts

The U.S. women’s gymnastics team, nicknamed the “Fab Five,” just won a gold medal earlier this week. Do you want to know how to eat like an Olympic gymnast? We share the “Fab Five” eating tips. (more…)

Best Olympics Commercial: Nike’s Find Your Greatness Jogger

The Olympics is all about being inspired, and outside of the pool or the balance beam tonight, anyone watching got a heavy dose. It happened when a 12-year-old boy went running alone up a deserted road, staring straight in to the camera, with sweat dripping from his grey T-shirt. With all of the TV commercials trying their darndest to capture millions of viewers during the Olympic coverage, none has struck a chord the way Nike did in its true-to-form minimalist message.

The spot simply says “Find Your Greatness.” For Nathan, from London, Ohio, he does so every time he laces up those running shoes at dawn instead of sleeping in before school. Nathan’s greatness is in the strength he discovers he possesses at the end of each and every one of those runs.

The script for the ad reads:


It’s just something we made up. (more…)

Nike’s ‘Make it Count’ Video Inspires Us to Live Life Boldly

Yesterday we came across this awesome video from Nike made by a young film producer who took the company’s ‘Life is a Sport Make it Count’ motto to a whole new level. Producer Casey Neistat documented his experience as he traveled the world in 10 days while wearing Nike’s New FuelBand.

We love the feel of the video. Its carefree, adventurous spirit made us instantly want to get out and travel, run, eat delicious food, and live life to the fullest. And we loved the inspiring quotes it shared like “Life is either a daring adventure or nothing at all” (Helen Keller), and “Do one thing every day that scares you” (Eleanor Roosevelt).

Ultimately, it made us think, this is worth sharing.


Nike’s Newest Running Ad has Us Falling in Love [VIDEO]

Surely you’ve seen it by now. If not, you must watch the 2:30 video put out by Nike and W+K Portland. The short video is a hilarious and romantic running story.


The video is sweeping social media. Runners and non-runners alike are all enjoying the comical video about two lovers running across the country to see each other.

While the couple begin their treks from the opposite sides of the country they begin to sing an adorable and funny song called, “I Would Run To You.” The lovers are played by Rosie Huntington-Whiteley and skateboarder Theotis Beasley. The video is an ad for the Nike Free Run+ 3 shoes, which our woman wears as she easily heads out for her voyage. Throughout the video the love song gets sillier and sillier as our man can’t handle the pace and becomes ill, even to the point of being scooped up by paramedics. Meanwhile, our Nike Free runner continues effortlessly as she sings and runs with ease.


The New Nike+ FuelBand Tracks the Fuel You Burn with Every Step

There was a time when the only option one had for tracking their activity was a pedometer– a simple machine that clicked over a number after it sensed a step. Those days are long gone. There are many tracking devices on the market and Nike just introduced the latest and greatest this week.

The Nike+ FuelBand was just introduced. It’s a sleek personal accelerometer that measures activity in what Nike calls “Fuel” units. Every motion from walking to breakdancing is tracked by the band and contributes to a daily tally of “fuel” you’ve consumed.

The band contains two arrays of LED lights. The first horizontal strip of lights measures the users progress turning from red to green as the goal is met. The second array is white and serves as a display screen to light up “steps,” “cals” (calories) or “fuel.” These are the categories the FuelBand tracks. The user links the band with a computer to initially set daily goals and then they can track and chart their progress as they move through out their days. The band also pairs via bluetooth to a smartphone app so the user can monitor their progress on-the-go.

7 Best Running Apps

I  grew up as the daughter of a runner. I’ve been familiar with the sport since I was tiny. However, I never expected satellites and cell phones to become common tools of the trade. My dad had to make sure his wrist watch was fastened and his running shoes were laced before he left for a run. I have to make sure I’ve acquired a satellite signal before I can leave the driveway.

So, I guess it’s safe to say that times have changed. I think they’ve changed for the better though.

With the introduction of smart phones and phone applications, today’s runner can be much more informed. We can literally see our progress, be able to confidently and wisely go for our first run, learn to run faster, and receive coaching all from our little handheld device. There are a plethora of running and fitness applications available. These are just some of the favorites among users.


5 Favorite Fit Tech Tools to Help You Reach Your Goals

Pamela Hernandez owns Thrive Personal Fitness in Springfield, MO where she focuses on weight training for weight loss. She writes a blog for her web site, www.thrivepersonalfitness.com, sharing vegetarian recipes from her kitchen, exercise strategies, lifestyle tips and stories from her own journey. You can also follow Pamela on Twitter @ThriveFit or pick up more tips on Facebook, www.facebook.com/thrivepersonalfitness.

Some days I feel really lucky to live in the day and age we do. Can you image trying to figure out how many calories are in your lunch or keep yourself entertained while running without modern technology?

I love the fact that I can check out nutritional information online before heading out for a meal or go to YouTube for a quick and easy demo of a new exercise. Technology certainly makes the journey to health and fitness a lot easier.

Of course the problem is deciding which technology to use. There are almost as many apps and online fitness tools as there are diets. You could spend hours exploring each and every one, trying to decide which one has the features you need. Or you could get so overwhelmed with choices that you don’t do anything at all.


Nike Lets You Run and Raise Money With Donate Japan Campaign

Nike has launched “Donate Japan,” a campaign designed to encourage people to log the kilometers they are running to raise money for the relief efforts in Japan after the March earthquake and tsunami devastated the country.

The way the campaign works is runners make a small donation between $5-25 to the American Red Cross and then use Nike Plus to log as many kilometers of running as you can over the course of 30 days. Many companies and individuals have teamed up with Nike and will donate money for each kilometer you run.

Nike Plus is advanced technology that makes cardiovascular training more enjoyable, competitive, and motivating. The program keeps track of your distance, best times, calories burned, and length of trainings, and also offers integrated online challenges, like “Donate Japan,” where you can compete with friends, family, or strangers all over the world.