Nike is an obvious leader in the sports industry, running the game from shoes and apparel to tech gadgets and major league sponsorships. Now they are not only dressing you in the gym, they’re meeting you there with Nike Training Club. In addition to being an app available on Google Play and Apple’s App Store, Nike Training Club, or NTC, is a group fitness class featured in a variety of universities and gyms across the US, with one of the biggest gyms being 24 Hour Fitness.
Nike’s idea for the class is amazing: Get a variety of trainers to put together a killer 45-minute routine with a variety of functional movements and athletic drills, using simple equipment to get everyone moving. Some of the tools employed are dumbbells ranging from 2 pounds up to 15 pounds, medicine balls, body weight, and common equipment used in any sports practice (e.g cones, small hurdles, and agility ladders). The instructor uses all of these elements together to come up with a unique exercise experience.
The quality of the class, while founded on Nike’s principles, will vary by trainer. Nike only wants its name to deliver the best of the best and they constantly send in representatives at random for quality control, but still, some instructors unfortunately fall under the radar.
I’ve experienced one great class where the instructor gave simple modifications to accommodate those who needed them, but were still able to work the same muscle groups targeted in the original programming. When I checked back later that week, I was greeted with new choreography to match the same high intensity I experienced the first time around.
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Some runners roll out of bed at sunrise and take off down a well-worn path before returning home to drink a power smoothie and then start their day. Others run through questionable neighborhoods at night and then stop at a bar for margaritas afterward. The latter describes an emerging urban running trend, but don’t you dare call them a club, they’re a crew.
While running clubs have been around for years and have chapters in every major US city, running crews are starting to gain in popularity. Larger groups including the New York-based NYC Bridge Runners, Orchard Street Runners and Isla de Corredores, offer people the chance to break away from the norm. The major difference between a running club and a crew has more to do with attitude than time of day. Urban crews tend to be off the beaten path, literally. They race across bridges and cover terrain not typically traveled by the casual runner before winding down at a club or burger dive.
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With the advancements in technology it seems like people have to do less and less work everyday. Sometimes, the scenes from Wall-E don’t seem so farfetched because everything we want or need has, or will, come to us so easily with the help of technology. The good news is that some of these advancements actually lend themselves to a healthier lifestyle. Some of them, like our favorite apps for the new year, will still make you work for it.
The iTunes store offers a seemingly endless bounty of apps that can help and guide people to live and manage their diets and fitness regimens. But to make your search a little easier, we narrowed down just six apps that we think will impact your fitness and diet routine if you’re still up for a little hard work!
Juice is a fun app to help you connect the dots between your daily habits and personal energy levels. Use Juice for seven days, record daily energy levels, then start making connections between sleep, nutrition, and exercise. Juice gives a personalized assessment with tips for feeling more energized. The more you use the app the more you learn about yourself and become more familiar with your body. You can also record other daily habits by adding categories like stress, life balance, and mood. Ditch the energy drinks and download Juice instead! Cost: Free
2. AthleteInMe.com- Exercise Calorie Converter
This is one of the top grossing health and fitness apps on iTunes, and it helps you learn what types of physical activity you need to do to burn off a meal. The app emphasizes fast food meals and can help settle that should you/shouldn’t you debate. Athlete In Me will show just how many miles it takes to burn off a Big Mac. Download the app to see if it’s worth it. Cost: $2.99
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As a consumer, you are subjected to around 5,000 advertisements every day, according to the New York Times. Without ads, businesses and organizations would have no way to promote their products, services, and ideas. With that much noise, ads continue to reach a point where they’ll cross any boundary just to be seen, heard, and stand out, and we see that especially where ads for obesity prevention and weight management are concerned.
We compiled the worst obesity prevention ads of 2012. Taking a look at the ads, we asked ourselves, why would these messages ever come to market? And, what would make companies want to advertise their ideas or products in such tasteless, thoughtless ways? The state of Georgia and Active Life Movement are two ads we’ll feature that really missed the mark. However, there is one ad that took the number one spot as the best obesity prevention ad, and that belongs to Nike.
The Worst Obesity Prevention Ads of 2012
The “Stop Child Obesity” ads in Georgia may have done one thing the organization wanted it to, and that was get attention. However, the attention was more backlash than action. The series of ads and billboards were targeted toward parents, but they made the mistake of putting photos of children on the billboards along with messages calling children out and making them feel ashamed for being overweight, also known as fat shaming. With tag lines like “Being fat takes the fun out of being a kid,” the ads created no value for the consumer and the message was read as if you are overweight then you should be ashamed of your weight. Although the ads were never intended to hurt or offend people, it did in such a way that the boards were removed.
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The sale of yoga swag helps support what is now a six billion dollar industry. From ToeSox to yoga tops, yoga studios are stocking up on merchandise to sell to their peace-seeking supporters.
In today’s world, it is not uncommon to drop over a hundred bucks on either a set of yoga videos, one pair of yoga pants, and even a yoga mat. Companies such as Gaiam, Lululemon, and Manduka do not deny the capitalistic nature of the yoga business. They manufacture innovative and quality products just as fast as you can say “om.”
It is not just the smaller retail companies enjoying the fruits of the growing yoga tree. Big name brands are also getting in on the action. The latest innovation to hit the market is the Nike Studio Wrap. While it may sound like a sarong you might don at the beach, the Nike Studio Wrap is actually a pair of shoes.
Inspired by the need to maintain a firm base of support, beyond what a yoga mat can provide, the Nike Studio Wrap was created for women who spend hours working out in the studio.
Whether it is in yoga, Pilates, or ballet-fitness classes, women can now wrap up their feet in this stylish three-part system that involves a wrap, a ribbon, and a flat bottom surface.
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