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Membership Sales Up at Dubai Gym After Offensive Advertising Campaign

What do a gym and the Holocaust have in common? According to at the Circuit Factory, a gym in Dubai, they are both a great place to burn calories.

Whoa, wait a second! That’s incredibly insensitive and not funny. However, that did not stop the company’s marketing team from posting pictures of Auschwitz, a famous Nazi death camp in Poland, with the words “Kiss your calories goodbye” on their Facebook page. Around 3,000,000 people died at Auschwitz during World War II.

Obviously, many people were offended and upset when these images appeared on Facebook on Tuesday morning. One user said he was “shocked [at] the level of ignorance.” The company quickly took the images down and then made a statement on Twitter: “Apologies for the insane poster campaign that was put up this morning… The creative guy has been told where to go.”

It seems that the Circuit Factory really does regret the campaign. It appears that they have fired the creative guy who posted the pictures and have released the following statement from Phil Parkinson, who runs the company.

“I am mortified and extremely sorry and it was wrong,” Parkinson said. “I should not have put that campaign up. I am very sorry about that.”

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Planet Fitness is Biggest Loser 13 Contestants’ New Home

The first big product placement of tonight’s premier of season 13 of The Biggest Loser is for Planet Fitness. Gone are the days of sweating off the pounds in a 24 Hour Fitness outfitted gym. Contestants and viewers a like better get used to seeing Planet Fitness, a cost effective chain that made headlines in 2006 for terminating a member’s contract for grunting too loudly.

Planet Fitness markets itself as a “Judgement Free Zone”, and offers fitness equipment and personal trainers at its over 400 locations around the U.S. Planet Fitness’ membership cost is a huge selling point. Working out shouldn’t be expensive, and at $10 a month, it’s appealing to those trying to save a little green.

@Mrod31183 tweeted: “Did the deed. Left Lifetime for Planet Fitness, much better deal with not a much overhead. Great facility here in the hills as well.”

Some aren’t convinced, though. While Planet Fitness may be perfectly acceptable if you have Bob or Dolvett pushing you along the way, many aren’t fans of the lack of services.


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How to Find the Best Gym Membership Deal for the New Year

Your mailbox and email are probably stuffed full of gym flyers and ads promising the best deal on memberships to get you in shape for the New Year. While this time is probably the best time of year to get a screaming deal on a gym membership, you still want to be vigilent about making sure you know exactly what you’re signing up for so you aren’t hit with huge fees in a contract you can’t get out of later in the year.

You have more control over your membership and what you pay than you think, you just have to know what to ask for and what options are available to you. Bigger box gyms are usually locked into their membership rates, but have a lot of different membership options to choose from. Many gyms will have memberships with limited hours of access to the gym- like mid-day hours where it is less busy- for discounted prices. While this may mean you can only enter the facility during certain business hours, if it fits with your schedule, it’s worth discount. Don’t believe that the contract the membership sales person shows you is the best option for your situation. Ask for the cheapest most basic membership they offer, and work from there. Don’t forget to ask about senior options, military discounts, and student discounts if they apply to you.

Be sure to also ask about any specials they may be running as well. It’s New Years, which means most gyms will have some sort of special offer running. Whether it is zero enrollment fee, which can save you upwards of $100, or a few free months with a year contract, see what they can do for you.


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How Beyonce Keeps Her Body Bootylicious

Beyonce is known for several reasons, including her high-energy songs, fantastic acting and performing, and most definitely for her bootylicious body. The singer has always had curves and legs that inspire me to get my booty into the gym. When I am not really feeling like doing a workout, I can just blast one of her songs on my iPod and motivation instantly strikes.

So how does this gorgeous woman stay in such great shape? It takes a lot of dedication for Beyonce to look the way she does. When she is getting ready to go on tour, she spends nine hours every day working on the choreography for her shows while wearing 5-inch stilettos. She goes to the gym five times a week with her personal trainer. Like I said, the girl is definitely motivated.

If you are like me, you are wondering how she stays so motivated. Beyonce has a painting of an Oscar award at her gym so she can literally run towards one of her many goals.

“I look at it, and I’m OK, I have to stay in shape,” Beyonce said.


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Pick the Perfect Pair of Shoes for Your Workout

Usually when people pick out a pair of shoes, they go for two things: the right size and a look that they like. While this may work for a sexy pair of heels or some casual sneaks to wear with jeans, when it comes to fitness shoes, they aren’t a fashion statement: they are a piece of fitness equipment.

Just like when you invest in equipment for your home gym, everyone’s needs are different. Someone who works out in a gym is going to need different shoes than someone who prefers to run trails in the sunshine, or someone who prefers a game of pick up basketball is going to have different needs than someone who taking a Zumba class.

There are a lot of different kinds of shoes you can choose to workout in, but choosing the right type can mean the difference between a comfortable, effective workout, or pain and overuse injuries.


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