The premier of season two of Jamie Oliver’s Food Revolution was better than I had hoped. It had everyone in my house shocked and engaged. I couldn’t keep up with the discussion on twitter because #foodrevolution was a trending topic with hundreds of tweets every minute. If you missed it this week, I will catch you up. Hopefully you can join the conversation tweeting live with us next week.
This season Jamie is in Los Angeles, but he has been banned from the LAUSD school system. Even after going before the school board, not like a celebrity but like any other citizen in a three minute slot, Jamie was dismissed unceremoniously. At one point, Jamie stated that his welcome in Huntington, WV, reportedly the unhealthiest city in the U.S., was warm compared to the cold shoulder he was receiving in L.A. Because he was not allowed in the schools, he asked school children and their parents to bring him food items from the school. Jamie stated that it was the worst school menu he had seen anywhere (and twitter seemed to agree). It was revealed that to save money, food is only prepared in one kitchen for all the schools in L.A. – the meals were only warmed in house.
I am excited to announce that we finally know when Jamie Oliver’s Food Revolution season two will begin! After watching this preview for season two it seems that the delay may have been a result of the obstacles Jamie faced in bringing his revolution to Los Angeles, California.
When Jamie was told that his permits to work in the L.A. schools had been revoked, he declared war. I anticipate a lot of interesting public demonstrations in season two. I am hopeful that we will see that such grassroots campaigns are even more powerful than sharing his message with families with the assistance of the schools. I am excited that Jamie has continued his revolution despite setbacks and obstacles.
The man best known for his theatrics while trying to help schools serve healthier lunches has once again claimed the spotlight. During an interview for The Guardian, Jamie Oliver was asked, in his opinion, what he thinks is the trouble with today’s youth. Oliver, who is currently filming a show in which he tries to help high school drop outs, pulled no punches with his response.
“I’ve never experienced such a wet generation. I’m embarrassed to look at British kids. You get their mummies phoning up and saying: “He’s too tired, you’re working him too hard” – even the butch ones.” Oliver describes difficulties in recruiting staff for his restaurants, saying he uses “bulletproof, rock-solid Polish and Lithuanians who are tough and work hard” because “British youngsters no longer know the meaning of hard work.”
Chef Jamie Oliver hosted a design challenge on Open IDEO, a site that promotes collaborative problem solving. Oliver asked the community, “How can we raise kids’ awareness of the benefits of fresh food so they can make better choices?”
Part of Oliver’s Food Revolution, the challenge led to 198 final concepts, from which 17 winning concepts were selected. The concepts tackle the issue of healthy eating on many different fronts, from the grocery store, to schools, to home activities. To illustrate the whole process, Oliver and Open IDEO created a booklet that you can download.
Australia seems to have recognized what officials in Huntington, Virginia, were fighting against. “…obesity is killing us” Premier Anna Bligh is quoted as saying when discussing plans for Jamie Oliver’s “Ministry of Food” to come to the Queensland town of Ipswich.
Obesity and poor diet are not just problems in the United States– it’s a problem around the world. A Sydney University study reports that two-thirds of men and 50 percent of women in Australia are overweight or obese. Jamie Oliver has said that obesity is the number one killer in Australia. These are not numbers that Jamie can take lightly. He is passionate about educating, improving diet, and saving lives. (more…)
Watching every episode of Jamie Oliver’s Food Revolution certainly sparked something in me to feed my children healthier meals. I have wished to have Oliver work in the school kitchens in my city, to help others see that the food choices they make for students have room for improvement. If that chance was offered to my city, I’d really hope that those in charge would accept the offer.
Not so for the Los Angeles Unified School District. They were offered a spot on the second season of The Food Revolution and turned it down.
Jamie Oliver’s first season of Food Revolution took on the city of Huntington, West Virginia, a city with the reputation for being “America’s Fattest City“. Oliver was met with criticism and outright hostility, although he was ultimately welcomed by those who were his biggest enemies. Now, in his second season, he has decided to take on the city of Los Angeles – the second largest city in America, and not just in population. It’s a great idea, except that the Unified School District wants no part of his plan. (more…)
UPDATE [11/2/10]: Scroll to the bottom of the post to see some of the scary processed foods that turned up at Chipotle on Halloween!
Maybe I am out of the loop, but I did not realize that Chipotle Mexican Grill serves only freshly prepared and unprocessed food. Not only that, but they are turning their annual “Boo-rito” Halloween event into a fundraiser for Jamie Oliver’s Food Revolution with a goal to raise $1,000,000!
In years past, those who came to a Chipotle Mexican Grill dressed as a burrito, taco, or taco salad would be treated with a free burrito. In honor of the Food Revolution, they are changing the deal just a little. The challenge this year is to dress as a “horrifying processed food product” and boo-ritos, bowls, salads, and tacos are just $2 to raise funds for the Food Revolution. There is also a costume contest with prizes up to $2,500! (more…)
Fans of Jamie Oliver’s Food Revolution are looking forward to season 2 to start mid-season. Although ABC.com offers very little information, it has been reported that they have ordered another six episodes for season 2 of Food Revolution, which recently won an Emmy for Outstanding Reality Show.
This season, Jamie will take on America’s second largest city, Los Angeles, California. The focus will include people of all ages in schools, offices, homes, and restaurants in L.A. Will the residents of Los Angeles respond differently to Jamie’s education about processed food and cooking lessons than the citizens of Huntington, West Virginia, who were offended by his ‘help’? L.A. certainly has a different reputation, but an obesity problem does exist in Los Angeles.
Jamie Oliver’s Food Revolution from Fresh One and Ryan Seacrest Productions is loosely based on Jamie’s UK series, Jamie’s Ministry of Food and Jamie’s School Dinners, which helped reshape school food in Great Britain. Jamie is the author of several best-selling cookbooks, and his newest cookbook Jamie’s America: Easy Twists on Great American Classics and More! will be released by Hyperion in October. (more…)
During the school year your kids are working hard learning to read, write, multiply and divide. When school’s out, it’s time for fun and relaxation. There certainly is plenty of that to be had at the beach, the pool or amusement park. But sometimes the weather has a mind of it’s own.
On one of those extra hot and humid days, why not spend some time in the kitchen with your kids?
Yay, Jamie Oliver! Score one for the Food Revolution movement!
At a meeting held to discuss upcoming staff changes, Jeffrey Mills, director of food services for D.C. public schools, informed parents that the city’s schools would no longer serve flavored milk or sugary cereals. The menu change will begin at the start of school in August 2010.
Chocolate- and strawberry-flavored milk have long been offered in D.C.-area schools as part of the breakfast and lunch programs. Such flavored milks often contain as much sugar as soda, mostly in the form of high fructose corn syrup. HFCS has often been linked to the rising numbers in obesity rates.