Food costs at a restaurant are the most critical to the business’ bottom line. That’s why many restaurants cut corners and you’ll often find their kitchens piled high with nameless, low-quality ingredients to ensure they can mass produce meals at a value while still turning a profit. That’s not how it works at Chipotle though, where they say it’s “worth it to spend a little bit more.”
We spoke with Chris Arnold, PR director for Chipotle Mexican Grill, who told us Chipotle has some of the highest food costs in the restaurant industry. Even still, they are able to “invest more in quality food and still be very profitable.”
Chipotle just became the first American restaurant to work toward clearing its menu of all GMO foods, something that will equally drive food costs while improving quality. The company knows there will be cost implications, exactly how much at this time they can’t say, but it’s not uncharted territory for them. “Making decisions that result in higher food costs is nothing new to us,” said Arnold.
The brand was a supporter of Prop 37 last year, the California bill that aimed to require labeling of GMO ingredients on all foods sold in the U.S. It was then that the brand started to hold itself to the same standard it was asking of others. Arnold explained that their first move was purely disclosure, to let their customers know which foods had GMOs.
“We think people have the right to know what’s in their food,” said Arnold.
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