The “cult of celebrity,” social media, and antiquated machismo ideals have men across the pond embarrassed to admit they are dieting. In a study conducted by the UK’s Canadean Custom Solutions (CCS), researchers found that one third of British males were on a diet—nearly 10 million. Out of that large swath, CCS found only 21 percent of the dieting men felt confident buying weight loss products at grocery and health stores. The feeling of shame was bloody-well present in the 18-24 demographic, where 67 percent of young men felt emasculated while dieting.
Young Brits have good reason to diet—17 percent of them are obese. But the manner in which weight loss products are being branded doesn’t speak to young men. Michael Hughes, Research Manager at CCS, said, “The dieting market is predominantly associated with females because of the way in which products are positioned and the celebrities used to endorse products, brands and dieting regimes.” He claims that if pro athletes were used to market diet products, males would be more likely to purchase them, as that strategy has worked to encourage guys in the UK to get regular health screenings.
Guest blogger Tony Posnanski is the author of The Anti-Jared. Tony struggled with weight loss his whole life until he realized he was not going to be fooled anymore. He has lost more than 200 pounds and maintained it for more than a year. Tony works out six days a week, eats better than before, and has a new outlook on things!
After losing a considerable amount of weight, I get a lot of questions about weight loss.
What should I eat?
How often should I work out?
What vitamins work the best?
Most people who have success with weight loss get asked these questions. People want to know: Is it easier than what they are doing now?
I never know the right answer. So many people lose weight so many ways. There are a bazillion diets and workout plans. Because I am a life-long dieter I know that the only perfect diet is the one you are successful at.
In fact, weight loss is like a snowflake – no two people lost weight the exact same way.
Sometimes that is not fair of me to not answer those questions. After losing over 200 pounds, I should have some sort of advice.
It was for Edward Ugel anyway. His new book I’m with Fatty: Losing Fifty Pounds in Fifty Miserable Weeks releases tomorrow, Tuesday, August 24. It’s the comical, self-deprecating look at his need to lose 50 pounds, after getting a CPAP for his sleep apnea, in order to literally save his life, and as he says, “so his wife could see his face when she refused to have sex with him.”
He weighed 263 pounds when he got started, or rather, Ugel likes the lighter way 119 kilograms sounds. Instead of looking at the daunting task of losing 50 pounds in 50 weeks (just inside of a year), he decided to focus on losing 2.28 ounces each day. It’s a good lesson for others seeking weight loss – don’t look at the mountain in front of you, look at the small part that you can actually obtain in this moment.
Watch our video interview with Edward as he discusses the task of educating his young daughters about a healthy body image, the polarizing nature of weight in the U.S., a man’s perspective on weight loss, and how he was petrified to write the book.
Ugel says the turning point wasn’t an unsightly photo from a family vacation, something that typically prompts a person’s recognition of their weight, but instead it was his wife recording him while he slept, and hearing the “deafeningly horrible” sound of his snoring, which prompted him to have to start sleeping with the CPAP machine. He’s not preoccupied with his appearance, but rather more importantly his life, and being around for his roles of father, husband and even a foodie. Read Full Post >
Joining the ranks of such celebrities as Kirstie Alley, Queen Latifah and Valerie Bertinelli, Jason Alexander has signed on to become the newest spokesperson for the Jenny Craig diet plan. Arguably best known for his role as George Costanza on the long running sitcom Seinfeld, Alexander was disturbed when he saw himself on screen recently. While taping a “Seinfeld” reunion to be shown on the hit show Curb Your Enthusiasm, he realized that he put on more weight than he wanted. His goal is to lose 30-40 pounds.
“It’s always been the same old story,” Alexander said in a statement about his previous attempts at dieting. ”The first 10 lbs were gone in a jiff, but then Bamm!. Back again, and this time, they’re back with a vengeance — they even brought friends.”
Of his decision to try Jenny Craig, the former Kentucky Fried Chicken spokesman went on to say “It was a deadly combination of I’m fat and they work.” Read Full Post >