Two of the most powerful forces in women’s fitness have combined. Starting in January 2014, Curves International Inc. will launch Curves Workouts with Jillian Michaels. These new workouts will feature the Curves Circuit strength training machines and body weight-based exercises with some of that Jillian magic added in.
“Jillian epitomizes the next evolution of Curves,” said Mike Raymond, chief marketing officer for Curves. “For years we have stood for fitness and now also effective weight loss, both of which Jillian is known for, and we know Jillian’s cutting-edge workouts will help women achieve their health goals. We are looking forward to amplifying our Curves Circuit with innovative workouts with a trained coach for everyone.”
Curves Workouts with Jillian Michaels are designed for women at any fitness level, and those who are used to traditional Curves workouts with coaches will not be disappointed. The Curves coaches have been trained in the new program and will be a part of every Circuit.
“I am so thrilled to be partnered with Curves to provide women with the tools necessary to take control of their health. Curves is everywhere – so now my program is accessible, effective and affordable,” Michaels said. “The workouts I’ve developed with Curves incorporate the most innovative, state-of-the-art fitness techniques to build lean muscle, amp up metabolism and kick start weight loss. Combined with the power of the Curves Circuit with a trained coach, women will get the results they want.”
The launch of Curves Workouts with Jillian Michaels is just one new thing women at Curves will see in 2014. The new program will be updated consistently with new moves introduced each month of the year. “Additionally, this is just the beginning of the ‘new’ Curves as we plan to launch several exciting programs and tools for members in the coming year,” Raymond said.
Curves is the largest chain of fitness centers for women in the world, and has found success with programs like Curves Complete, which helps women on their way toward sustainable weight loss. As a health and fitness expert, best known as a trainer on Biggest Loser, Jillian Michaels knows a thing or two about getting people in shape. The combination of the two to create a program designed to boost intensity, build strength, burn fat and prevent plateaus sounds like a great way to start the new year.