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Wendy’s New “Natural” Fries Are No Different

In the latest twist towards more “real” food, Wendy’s is rolling out new french fries. The fast food giant is introducing fries that are thinner, smaller, and crispier than the current offerings. The revamped sides are made with Russet potatoes, with the skin left on, and topped with sea salt. The fries were transformed to appeal to a more diverse and upscale palate.

“We want every ingredient to be a simple ingredient, to be one you can pronounce and one your grandmother would recognize in her pantry,” said Ken Calwell, Wendy’s chief marketing officer.  “People want foods that are less processed,” he continued, “and by leaving the skins on, it reminds people where the fries come from.” Testing done by the company indicates that many consumers feel that fries are processed foods. In addition, there is a common misconception that sea salt is healthier.

Changing the appearance of the fries doesn’t make them any healthier, however. The new fries have a higher sodium count – a medium size fry will go from 350 milligrams to 500 milligrams- and the calorie count increases 410 to 420.

Natural is an easy spin word used to make consumers feel like the food they are eating is healthier, when, just like with Wendy’s new natural-cut fries, it can actually be worse for you.

via cbsnews

November 15th, 2010

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(Page 1 of 1, 2 total comments)


Thank you for this article -- good to know it's really just food marketing!

posted Nov 15th, 2010 8:23 pm


Less processed is healthier, it means your body is taking in less unnatural, man-made food products.

Sea salt is still sodium, but it's healthier because it hasn't been processed and stripped like the table salt typically used.

Whole potatoes are certainly better than what they've been serving.

However, any food dipped in a vat of boiling oil loses any resemblance of anything good for you. I think the effort on Wendy's part should be recognized, but don't think you can pig out on these fries.

posted Nov 15th, 2010 7:55 pm


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