Caboki Review: Don’t Buy Before You Read This!

cabokiWhat is it?

Caboki is a hair fiber brand used to help provide the appearance of a full head of hair in minutes. There’s no required surgery, expensive treatments, or therapy, as it’s made up of a Moroccan cotton that can mimic the look of natural hair.

It uses only natural ingredients and is hypoallergenic as to not promote any potential allergies. Much like other hair fiber brands it will not regrow hair nor will it delay the hair regrowth process, instead it’s intended to help provide a cosmetic enhancement. The official website describes Caboki as:

  • Free of any artificial dyes, preservatives, animal additives, or any fillers.
  • Safe to use for scalps which may have sensitivity to cosmetics, this is due to its natural plant fiber ingredients.
  • Able to keep your hairstyle intact with 200% more retention (though they don’t mention what the 200% increase is in comparison to).
  • Fast acting to make hair appear thicker, fuller, and able to cover up any bald spots.
  • Won’t provide a shoe polish or paint like look to hair.

There’s even short videos offered to help explain how it works and why Caboki is a real solution to improve the appearance of hair. There are 9 different colors available that include:

  • Black.
  • Light brown, medium brown, and dark brown.
  • Blond.
  • Gray, dark grey, and silver/white.
  • Auburn.

Caboki is recommended to be added to dry hair and then stylized to meet one’s preference. Patting down is necessary to evenly distribute, and a comb or brush is advised to spread it out. It can all be topped off with the company’s Volume Control Mist which is sold separately.  This helps to provide structure to the hair and to keep it shaped in your desired preference.

To achieve a certain hair color it’s advised to mix and match darker and lighter shades, starting with the dark shade first. Grey roots can also be taken care of with the multiple colors offered. When choosing a color it’s advised to select one that closest matches your roots, as it will look more natural when matched.

Caboki is described as offering the best ingredients that nature can provide for an all-natural appearance for both men and women. This review will help you understand what Caboki has to offer.  

Caboki Ingredients and Side Effects

There is no official ingredient listing on the official website of Caboki. They do describe how they use natural ingredients and that their colorants are from natural minerals, but they fail to mention what the exact name of this ingredient is. In researching further it was revealed that the ingredients are 2 different things:


Moroccan Gossypium Herbaceum Mineral-based Colorants (Natural iron oxide)

Moroccan Gossypium Herbaceum: This cotton species is found in parts of Arabia and Africa. It often makes up fabrics and clothing as it’s breathable and comfortable to wear. A few other hair fiber brands also use this form of cotton as their main ingredient. It’s what gives a hair like texture and appearance. It’s also easier to electrostatically charge, which is what’s needed in order for hair fibers to stick to already existing hairs.

Web MD has reviewed this ingredient and they’ve mentioned:

“There isn’t enough information to know whether gossypol is safe to use directly on the skin. It can cause a burning sensation”

It’s clear from the customer reviews that there has yet to be an issue with burning however. Web MD has also added that there are other possible side effects:

  • Change in appetite, reduced potassium levels, and issues of the digestive system.
  • Malnutrition, heart failure, and changes in hair color.
  • Reduced energy and sexual drive, issues with blood circulation, and urinary tract irritations.

Once again it’s important to note that judging from users; Caboki has not contributed to the above listed side effects. It’s possible that large amounts may contribute to side effects, but it’s unknown if Caboki has an excessive amount.

A website known as PS Micrographs has taken what’s known as an electronic micrograph in order to give a detailed look into this ingredient. They provide photos of what it looks like up close to see what the human eye cannot.

When viewed microscopically they appear to be electrostatically charged to attach to hair. This is the standard for all other hair fiber brands as it’s what attracts itself to the negative charge of existing hair. PS Micrographs describes it as:

“short lengths of chopped fibers with fine striations running along their length”

So it appears that this form of cotton is split in order to spread out more evenly.  The Caboki website also mentions that they use natural cotton with no altering in a laboratory, and without the use of any unnatural chemicals. However, PS Micrographs has claimed otherwise:

“Flame and chemical tests supported the clam that the fibers are cellulose… but I am skeptical as to how natural the cellulose is that is seen in the finished Caboki product”

The reason why they feel that the makers of Caboki are not telling the truth is because:

“there is a vast difference between raw cotton fiber and Caboki fibres”

When viewed microscopically it’s impossible to confuse real cotton to whatever might be in Caboki. The website then concludes that:

“Caboki product is a manufactured fibre of the Viscose group that started life from a natural source of cellulose that has regenerated into a semi-synthetic fibre”

If what they say is true, then that means that not only are the Caboki manufacturers not being truthful about only using natural ingredients, but it’s also made from a cheap viscose source. This partly synthetic ingredient is cheaper than pure Moroccan Gossypium Herbaceum. It’s unknown what viscose has to offer when added to a hair fiber product.

PS Micrographs seems like a legitimate source of information and judging from the pictures and the chemical test it appears that Caboki does use viscose. It’s a form of wood pulp that is processed with certain chemicals. Technically it still can be made from the kind of cotton described in Caboki, but it would be processed slightly if what is revealed in PS Micrographs is actually true.

This could be the reason why none of the potential side effects Web MD has listed have been an issue with Caboki users. It’s impossible to verify whether or not viscose is used, but potential customers should be aware that there is a difference in overall quality.

Mineral-based Colorants (Natural iron oxide): A chemical mixture of both iron and oxygen. They are found in in many things and are durable and inexpensive ways to add color to products.

It’s also known as E172 when added to foods and cosmetics. The EWG which finds clinical studies for cosmetic additives gives it a safety rating score of 2, meaning it presents minimal to no potential hazards.

It can make it easier for the skin to absorb other ingredients, and it can accumulate in the body if not washed out. The EWG also adds:

“Not suspected to be an environmental toxic”

“Limited or incomplete evidence of cancer according to safety/hazard data – government assessment cannot classify as human carcinogen due to data gaps”

Because of all the available information, it’s concluded that:

“Classified as not expected to be potentially toxic or harmful”

Due to its widespread use and available research, it’s likely that this ingredient would be safe to apply to one’s scalp. It’s a natural dye that is better than artificial colorants that some other hair fiber brands use. Many other hair fiber brands will often add cheaper artificial ingredients.

It’s also known for having many different color options, which is the reason why Caboki has 9 different colors which can be mixed and match to create even more options.

Caboki Quality of Ingredients

There are only two ingredients added to Caboki. The colorant found is all natural and unlikely to produce any allergies or rashes. It’s a much safer and completely natural dye that is used to provide 9 different colors which can be mixed and matched for a preferred look.

The other ingredient which actually provides the appearance of hair is Moroccan Gossypium Herbaceum which is a quality ingredient that is naturally hypoallergenic. However, when researching Caboki’s version of this additive, it appears that it might be altered in a way as to not be as natural as claimed. This is at least from one micrograph taken by the PS Micrographs website.

This might be why as you’ll see in the “Customer Opinions of Caboki” section that there have been some negative reviews about its appearance, durability, and lacking ability of clinging to hair. It’s impossible to say whether or not the company is telling the truth, and it’s important to note that the majority of reviews are positive. However, it’s unknown whether or not they use a quality main hair fiber brand ingredient.

The official website also adds how Caboki is made up of:

“natural fibers from plants, safe even for sensitive scalp”

In researching Caboki its clear there weren’t any allergic reactions, so it does appear to be safe to add. It’s also made to hold up against the following:

  • Wind.
  • Rain.
  • Sweat.

This is all day and night which makes it a long lasting ingredient. It does appear that quality ingredients are added, whether or not there they actually use some form of viscose. It’s impossible to determine from just one microscopic image however.

The only issue with cotton is that in reviewing other hair fiber brands, it’s clear that not all versions of this ingredient are known to cling to hair enough. They are often dust like and will only stick when one takes time to apply with combing and blow drying. Cotton also is often described as being more artificial looking when viewed up close.

The Price and Quality of Caboki

Pricing depends on the size chosen, here are the available options:

  • 1.06 ounces for $34.95 (a 50 to 90 day supply)
  • 0.56 ounces for $19.95 (25 to 40 day supply)
  • 0.21 ounces travel size for $8.95 (8 to 14 day supply)

There is also value packs which combine bottles for a reduced price. Other offerings include a starter kit with mist or with the mist bottle sold separately. This mist allows for one’s desired hairstyle to stay in place longer. Using this mist is highly recommended not just by the company, but also people who have used Caboki. It includes stabilizers which are often found in other hair spray brands.

An auto shipment program is offered which automatically charges customers repeatedly for bottles delivered without having to call the company in advance. There is some concern with this practice as there have been company’s which take advantage of customers and continually charge even after cancelling. Judging from the available customer reviews of the company, it appears that the makers of Caboki wouldn’t engage in this practice however. The official website states the benefits as:

  • Free to access with no paid shipping.
  • Savings of up to 45%. So a $39.45 bottle of Caboki would sell for $29.95.
  • Ability to skip a shipment or to delay.
  • Can be cancelled at any time.

The pricing for Caboki is fairly standard to other hair fiber brands that use cotton as its main ingredient. If it’s true that the company is actually using viscose instead of cotton then it’s priced higher than it should be. As it’s marketed however it appears to be made of quality ingredients at a fair price.

Business of Caboki

The name of the business is Caboki LLC. Their contact information is available on their official website which shows they can be reached via:

Address: 3 Corporate Drive

Cranbury, New Jersey 08512

Phone Number: (888) 738-2226


They offer a full 30 day return policy minus the shipping fees with no questions asked. All one has to do is make sure to return the bottle, even if it’s completely empty. No RMA number is needed and only your name and address are required to make the return.

One free sample is available per person with no need to submit credit card information, nor is there any contracts or plans to cancel. Caboki is one of the few known hair fiber brands that offer a sample for people to try. Coupled with the 30 day money back guarantee it makes it an easy and secure way to try Caboki with no fear of risks.

The company’s Better Business Bureau page reads:

“BBB has determined that Caboki LLC meets BBB accreditation standards which include a commitment to make a good faith effort to resolve any consumer complaints”

Therefore any potential issues customers might have are dealt with in a timely and effective manner. This also showcases how this business is true to their word and not likely to scam or trick customers.

Since 2003 they’ve had 12 complaints on their Better Business Breuer page and all 12 complaints have been responded to by the company. It’s even shown that customers agreed and were satisfied with how the business handled their transactions. Therefore Caboki has a very customer friendly business and there have been no FDA, FTC, or serious claims of them operating a scam.  All the available information about the company shows that they are transparent and honest about how they operate.

Caboki is only available from a few online markets including the official website. It’s advised to purchase direct from them however, as it’s backed by a full 30 day money back guarantee. Their official website is also E secured to make sure there wouldn’t be any tampering with sensitive credit card information. Purchases can be made via Pay Pal as well.

Their Zoom account also reveals that:

“The founders of Caboki… are a group of professional makeup artists who began blogging in 2005 about the concern of hair thinning”

“Caboki has been dedicating to servicing theatrical and professional makeup artists”

They officially started selling their products in 2012 and are one of the most popular hair fiber brands available today. As of this review they are the 2nd most reviewed makers of a hair fiber product.

Customer Opinions of Caboki

The official website has a total of 2,399 reviews and has 575 reviews. Here are some select quotes taken from positive reviews:

“Seriously, this stuff is magic. May God bless whoever invented this stuff. Caboki is basically a powdery substance which forms a carpet over your scalp giving the allusion that you have a lot of hair”

“The results are amazing! Every part of your scalp that used to show through now looks as though there is hair there”

“It’s a new chapter in my life honestly. Any kind of social gathering and even something as trivial as a subway trip used to fill m with dread”

“I have used a lot of hair concealers from Topix to Xfusion. I really like Caboki the best”

Of the 2,399 reviews on, 152 were negative and 432 were positive. Featured below are some critical customer reviews:

“Product does not look natural at all. I would not recommend anyone to buy this product”

“The fibers do not at all stick to the hair, and just fall on the scalp !!! This is NOT at all anything like it is advertised”

“I won’t be ordering more. For one thing, the product gets EEVRYWHERE. You’re basically sprinkling a powder on your head, and by the time you’re done, the entire counter and floor ae dusted black”

“Doesn’t work. Clumps up, washes out, make you look even worse than just with a bald sport or thinning hair”

Many of the complaints had to do with it looking artificial and not staying on. There were also issues with the new bottle of Caboki that the company is using. Apparently, older bottles had a greater distribution area, and the new one’s do not allow the product to be applied correctly according to some users.

There were more positive reviews, but they’re almost split in the middle with only 271 more additional positive reviews for Caboki than negative ones.

The official website does offer a lot of before and after photos for customers, which mostly show impressive results. People are allowed to leave behind comments to show what they’ve experienced with this product. Both men and women have benefited, the most common concern was from balding people but it’s clear that Caboki is only made for those who have some hair.

An important consideration is that Caboki is not marketed as nor will it improve balding hair. It’s only intended to be used for thinning hair as it needs something to cling to. This is often the case for most hair fiber brands; hair has to still exist on one’s scalp in order for the main ingredient to cling to your hair. This is due to the electrostatic charge which that attracts to the negative charge of hair.

Some negative reviews came from people with bald spots who believed they could cover this up. Due to Caboki using cotton as its primary hair thickening ingredient, it’s impossible for it to cover up balding scalps. They make this clear on their FAQ section which reads:

“Sorry, no. We do not recommend Caboki to those who are completely bald. In addition, Caboki may not work for people with advanced hair loss”

They even provide what’s known as a Norwood scale 7 which can help one decide whether or not they have enough hair to ensure that Caboki will work.

Customer reviews reveal that whether or not this brand applies on correctly is largely reliant on the following:

  • Choosing the right color and mixing and matching different colors to get the right look.
  • Using the sold separate spray in order for Caboki to distribute better and stay on.
  • Taking time to stylize and being willing to make alterations. Some users had to blow dry, comb, and carefully correct their hairline.
  • Willingness to add it on a daily basis and being comfortable with the occasional flakes and appearance in light colored clothing. This is due to it being dusty and able to scrape off on with ease when rubbing your hands through your head.
  • Having enough hair in order for it to have something to cling to. Similar to other hair fiber products it’s essential for one to not be either bald or have complete bald spots.

With all this considered whether or not it works depends on the user. There is some application time and many have said it does not apply as easy as claimed. For those that did find it effective there was a lot of suggestions on how to apply correctly.

It’s clear from reading all the reviews that Caboki is not a one size fits all hair fiber brand. Fortunately there were more positive reviews than negative ones.

How does Caboki Compare to the Competition?

Caboki uses a form of Moroccan cotton to help improve the appearance of hair. Only a few hair fiber brands use this specific form of cotton, which is a quality source that is also hypoallergenic. There is an unbiased website which reviewed Caboki microscopically and they’ve concluded that viscose is used, which is semi artificial and would reveal the company is not telling the truth when they claim they use all natural ingredients.

Whether or not this is true is yet to be verified. In either circumstance, it’s not an ineffective hair fiber ingredient, but it’s also not as good as Moroccan cotton. Often hair fiber brands will either use a form of cotton or keratin, which is a protein found in hair. Hair Fibers adds:

“Cotton fibers have a unique property i.e. they can endure the strongest wind, rain and sweat”

It’s also not without potential flaws however, as it’s often the case with cotton that it appears dust like to certain users when it is inspected up close.

As far as pricing it’s similarly to other hair fiber brands, neither being expensive or cheap. It would be costlier however if they happen to truly use viscose, which costs less than pure cotton.

In terms of customer reviews Caboki is the 2nd most reviewed hair fiber brand. The majority of reviews were positive as well. Application time was a concern for almost all users, but this is normal for all other hair fiber brands. It can take time to adjust it and it may require things like a comb, hair spray, blow drying, and tampering.

One aspect where Caboki has an edge in the competition is its business practices. They offer both a no strings attached free sample, as well as a comprehensive 30 day money back guarantee without any questions asked. The official website states:

“If you are not completely satisfied with Caboki, simply return the products, even if they are completely used up within 30 days of receipt of your order, we’ll refund the entire purchase”

Out of all hair fiber brands Caboki offers the most secure and comprehensive support for customers. No major complaints or claims of them being scams are listed anywhere, and they’ve taken care of customer concerns according to their Better Business Bureau page.

Its availability is limited to online sales, but with their returns and samples available, there’s no risk in trying out Caboki. So for those who prefer to actually look at the bottle in stores there’s no worry in investing by trying it out online.

Caboki uses natural dyes that are extracted from a quality source unlikely to cause any allergies, nor has there been any customer issues having to do with side effects. Not all hair fiber brands use all natural ingredients; often artificial dyes which may potentially result in side effects are used. This is not only important to sensitive scalps, but natural dyes don’t have the potentially carcinogenic effect that artificial dyes can have.

Overall Caboki has an advantage in not requiring customers to try this product without the full backing of a comprehensive money back return policy.

Conclusion – Does Caboki Work?

Caboki is available in numerous colors and is made up of a form of cotton which is hypoallergenic and safe to use. The website has many before and after photos from mostly satisfied users who’ve noticed results. There’s even a free sample and 30 day money back return policy offered.

Whether or not it works for you depends on how you use it and what expectations you have. While it won’t regrow your hair, it can make your current hair appear thicker and fuller. Most reviews on this brand are positive with only a few concerns and negative reviews.

The main thing to consider is the application time. Customers who left positive and negative reviews both mentioned that it can take some time to adjust, and that blow drying and adding sprays are necessary. There is also a necessity for it to be applied daily according to user reviews. This is often the case for the majority of hair fiber brands. It’s not made to be left on for days and it will often flake away upon waking up.

The only controversy is whether or not there’s pure cotton used. A microscopic image and chemical test by the PS Micrographs website reveals that viscose is used. This means that the kind of cotton added is treated with chemicals which means it’s not all natural. Whether or not this is true remains to be seen. Viscose is cheaper and whether or not it can cling itself to hair as effectively as pure cotton is unknown.

The company does provide great customer support as well as samples and a comprehensive return policy. There’s no harm in giving Caboki a try due to their supportive polices and money back guarantee on even completely empty bottles. Judging from the available reviews most users did find it useful for giving the appearance of thicker hair. Overall Caboki is a high ranking hair fiber brand that works for most who have tried it.

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