Fast food restaurants have taken it on the chin for years from health experts- and for good reason, of course. We all know by now that it’s not good for our health to dine at the drive-thru more than the rare occasion. But, that’s not enough for one non-profit physicians group in Washington, D.C.
Physicians Committee for Responsible Medicine has produced an ad campaign that doesn’t mince words. Is it a little extreme? Maybe. If nothing else, it’s meant to shake viewers a little.
The ad shows a corpse laid out in the morgue clutching a half-eaten hamburger. The man’s wife (presumably) is at his side weeping over his cold body. The ad closes with the famous McDonald’s golden arches tracing over the dead man’s feet, with the twist on their slogan “I was lovin’ it.” (VIDEO BELOW)
“Our city’s addiction to Big Macs and other high-fat fast food is literally breaking our hearts,” says Susan Levin of the Physicians Committee for Responsible Medicine. “It’s time to tackle the district’s heart disease problem head-on. A moratorium on new fast-food restaurants could be a critically important step toward fighting this epidemic.”
The ad is debuting this week in Washington D.C. during The Daily Show and local news broadcasts. It will later go nationwide.
So, what do you think? Is the ad over-the-top, or is it just speaking the truth?
September 15th, 2010