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Contradictory Sponsors of the Olympics

beijing olympics

Greasy double cheeseburgers, sugar-laden Coke, frothy beer, and sodium-packed french fries. You might think adding the word “Olympics” to this list of less-than-healthy fare is sacrilegious, but these are just some of the products behind the 2008 Summer Olympic games. Coca-Cola, McDonald’s and Budweiser are proud sponsors of the games, which kicked off just this past weekend.mcdonald's fries

Maybe it’s me, but does anyone else find these a less-than-fitting match of sponsorship partners for a worldwide event that includes the planet’s most conditioned and fittest athletes? I have a hard time believing that the U.S. Olympic team meals include cheeseburgers, fries, and bottomless Cokes. I imagine that what these athletes put into their mouths is just about as closely monitored by their coaches as the International Olympic Committee’s meticulous drug testing procedures.

olympic athletesDon’t get me wrong,  I’m an avid drinker of Diet Coke and if I didn’t worry about calories and fat grams, I’d eat Micky D’s french fries for breakfast. Maybe. But it just seems a bit contradictory to have the mega corporations support and endorse a competition whose foundation is built around treating the body and mind as if it were a sacred temple.

But who knows? Maybe as soon as a gold-medal athlete steps down from the winning podium, he or she hits the nearest golden arches and later toasts their victory back with a few bottles of Bud.

August 12th, 2008