Prevention Magazine Gets a Modern Makeover with the May 2011 Issue

Hitting newsstands today is the May 2011 issue of Prevention Magazine, but not the same Prevention you’re used to seeing. With this issue, featuring Sheryl Crow on the cover, the magazine unveils its new image. There’s a new cover look, updated logo, and a positive new tagline “Passionate, Persuasive, Powerful…Prevention.”

Unlike a lot of brands that give themselves a major makeover, this change from Prevention is subtle, and offers a lot more for its more than 10 million readers, making it the #1 healthy lifestyle brand in the U.S.

A new editorial team at Prevention, including editor in chief Diane Salvatore (who’s had the job since August), means stories that are more meaningful to you, touching on new topics like the environment, emotional well-being, and greater focus on beauty, fitness and recipes. “I wanted to make it more entertaining, encouraging and motivational,” said Salvatore.

You’ll also enjoy new features in Prevention like:

Continue reading to learn more about the new Prevention, and see your chance to win a 2-year subscription.

  • Beauty Calendar: This is probably our favorite new feature of Prevention Magazine. The small, centerfold, tear-out calendar offers a beauty, health or fitness tip for each day of the month. For instance, how to enjoy a Cinco de Mayo margarita without drying out your skin.
  • Mother/Daughter Makeover: This month takes a look at a shared sudden knee pain in a mother and daughter 30 years apart.
  • Fine Print: Offers an analysis of the ingredients of a particular food. For instance, this month flavored yogurt, and why you should stick to plain Greek yogurt.
  • Skin Smarts: Advice to take the best care of your skin. In the May issue, how to protect your skin against the itchy redness caused by pollen.
  • One Woman Three Workouts: Features a real woman who has a real fitness need, and Prevention shows three workouts to help her reach her goal. This month: sexy, shapely arms.
  • Eco Events and Nature News: An all-new section dedicated to our impact on the planet will make for a healthier footprint. This month, learn about Community Supported Agriculture (CSA) and the truth about whole foods.

When most people ripple at the idea of change, Prevention’s editorial team is taking it head on, and its modern female readers should welcome it with open arms.

“Readers can still rely on us to question authority and be their champions but they can get all of this without it feeling like a spoonful of medicine,” Salvatore said. “This is all about making Prevention as compelling and engaging as possible.”

Subscribe to Prevention Magazine today!
An exclusive subscription offer for the 2-year is for $23.76 (plus $3.97 shipping), a generous savings over the newsstand value of $64.22.

Giveaway has ended. Winner: Sandy

Win a 2-year subscription to Prevention Magazine! Post a comment below telling us the healthiest thing you do for yourself. We’ll draw one response April 29, 2011.

*DISCLAIMER: Only residents of the U.S. are eligible to win. DietsInReview.com will draw one winner April 29, 2011 and will notify winner via the email used in the comment form. Winner has five business days to respond and claim prize or forfeit prize. Prize value based on newsstand is $64.22; not redeemable for cash. Prize provided by Rodale.

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