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Calling all Choco-holics

If I had to dream up my ultimate dream job it would be to eat chocolate AND get paid for doing it. Well, I think I’ll be turning in my 2-weeks notice because a team of British researchers are recruiting participants for a study that involves eating chocolate daily for one full year all in the name of science. The purpose of the study is to investigate any effects gained from consuming flavenoids, the compound found in chocolate since flavenoids have been found to reduce the risk of heart disease among certain people.chocolate

Unfortunately for me, two of the requirements for the study are that you must be past menopause with type 2 diabetes. If you know of anyone who fits the profile, loves chocolate and also has the good-hearted intention of furthering medical research, check out this call for study participants.

I would be very curious to speak with these 150 ladies one year from now and see if their love of chocolate has dwindled or stayed steady. You must wonder if the guilt is taken away and the ingestion of each bar is consumed out of necessity rather than free-will, how will our brains and emotions respond to that? Will we derive the same pleasure from it? Or will our sweet, endorphin-releasing indulgence be reduced to a mere required routine that is enjoyed a bit more than the daily habit of brushing our teeth or taking our multi?

What do you predict for these ladies?

April 30th, 2008

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One Response to “Calling all Choco-holics”


Sebastian
Mar 25th, 2009
10:23 am

Great to see a site aimed at those of us who are not in the first full flush of youth. I have just started to build a lens on Diet Information.