Starbucks Tests New Trenta Size

UPDATE [1/18/11]: Starbucks is introducing the Trenta size in 14 states across the U.S. today for a selection of iced coffee drinks. The larger size will be available in all Starbucks stores starting in May and will cost about 50 cents more than the Venti version.

You can order a drink in tall, grande or venti size, but until recently, you had to order a second drink if you wanted more than 24 ounces of a cold beverage at Starbucks. No longer – Starbucks is now testing a new, larger cup size for both iced coffee and iced tea beverages. Tentatively titled Trenti (or Trenta, depending upon your source), the new 31-ounce cup is being tested in the Phoenix and Tampa markets. This is not the first time that Starbucks has delved into a larger beverage size – in 2008 they dabbled with a “Double Grande” size, but it was quickly discontinued. For the moment, Starbucks is only offering iced coffee and iced tea in this size, but there are rumors that Frappuccinos and other blended drinks, already dietary bombs, will be sold in this size by the summer.

Calorie counts for a 16-ounce beverage range from 130 for an Iced Caffe Latte to 400 for an Iced Peppermint White Chocolate Mocha; so if the beverage is doubled, you could easily take in more than a meal’s worth of fat and calories just in a beverage. Even saying that the new cup size is solely for iced coffee drinks or for iced tea beverages may not keep calorie counts low. The Tazo Iced Tea Lemonade, for example, contains 260 calories in 32 ounces; and many times cream or sugar syrups are added at the customer’s request to iced coffee.

Starbucks has recently made many menu changes to try to make their selections more healthy, such as removing high fructose corn syrup, offering “skinny” selections of many beverages and adding fruit smoothies. After moving in a more healthy direction, I’m disappointed that they have taken a step back by offering a beverage size more reminiscent of McDonald’s and the Super Size or 7-11 Big Gulps.

Starbucks Response:

On March 10, 2010, received this statement from the Starbucks publicity team:

While we have introduced the Trenta size (31 oz.) in certain markets, it is simply a new item we are testing in response to our customers asks for larger iced tea and coffee. Trenta is only available for iced teas and iced coffees. Unsweetened the beverages are less than 5 calories, but even a sweetened iced coffee or tea in a Trenta cup would be less than 200 calories.

Also Read:

How Starbucks Pumpkin Spice Latte Fits in to Your Diet

Designer Coffee Brimming with Calories

How to Avoid Empty Calories

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