Bid farewell to the king; the king-size candy bar, that is. Mars Inc., the maker of Snickers, M&M’s, and many other popular chocolate candies, announced it will stop selling products that contain more than 250 calories.
The Mars company is claiming they have a new nutrition initiative. Along with eliminating the 510 calorie king-sized Snickers bar, Mars will have to make some other changes. The company plans to stop selling any product over 250 calories by 2013. That means the regular-sized Snickers Bar will need a makeover as well, as it contains 280 calories. The company also plans to eliminate trans fats from its products. By 2015, Mars hopes to have cut the sodium in their products by 25 percent from the 2007 levels as well.
The company, whose products also includes the brands Twix, 3 Musketeers, Mars, Milky Way, Dove, Galaxy, Skittles, and Combos is being accused of making these changes just as a way to reduce the amount of expensive cocoa they’d have to use in their chocolate candies. However, the company made a statement regarding its new healthier actions.
“Mars has a broad-based commitment to health and nutrition, and this includes a number of global initiatives.”
In addition to all the product changes the company is also remaining true to their 2007 pledge to discontinue marketing their chocolate products directly to children under the age of 12. In that same pledge, Mars committed to putting calorie counts on the front of the packages. The company has also introduced new products that contain fewer than 200 calories as part of their pledge to manage portion and calories.
Whatever their reasons, the end result looks bright. Children and adults will still continue to eat candy, yet if the checkout line shelf is full of fewer calories, no trans fats, and lower sodium, it’s a better than it was previously.