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EA Sports Active to Launch New Fitness Products

Exercising on the Wii is an easy and fun way to get in your daily exercise. The number one rated fitness program for the Wii, used by millions of people worldwide, is EA Sports Active. This week, EA Sports announced the development of their newest title, EA SPORTS Active 2.0. Available for use on multiple platforms, including the Wii, PlayStation3, iPhone and iPod Touch, the newest member of the EA Sports fitness line features a wireless control system, controlled by arm and leg straps equipped with motion sensors. It comes equipped with a heart rate monitor and a customized online hub that enables you to track and share workout data.

“The launch of EA SPORTS Active 2.0 will define a new era of interactive fitness with the use of innovative motion sensor peripherals and a heart rate monitor that provide users with a fitness experience delivering real, measurable results,” said Tarrnie Williams, Executive Producer, EA SPORTS Active. “As the number one rated fitness program for the Wii, EA SPORTS Active proved itself as the industry leader and provided the foundation for our fitness franchise. The success stories we’ve received from our users show that EA SPORTS Active is changing lives and we’re so proud to be part of it.”

Offering a nine-week, three-phase program with accompanying optional mini programs, the EA Sports Active 2.0 will help keep exercise exciting and make tracking exercise goals fun. Using the personal trainer will help the user experience their best workout ever. The innovative wireless control system will give users complete range of motion, and the on-screen heart rate monitor is trackable online to help optimize performance.

EA Sports Active 2.0 should release fall 2010.

Also Read:

EA Sports Active Demo

EA Sports Active Launches More Workouts

Wii Fit Review

March 11th, 2010

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