Truvia is the newest, zero-calories, natural sweetener to hit the market. Truvia was developed by Cargill and Coca-Cola. “Sweetness born from a leaf, not in a lab,” they say about the product. Truvia is made from the stevia plant, which is a native plant of South America. The stevia plant is not new and has been used as a sweetener in South America and Japan for centuries. However, in the US, thus far stevia has only been sold as a dietary supplement due to FDA concerns. The ingredient list of Truvia includes: Rebiana, Erythritol, and natural flavors.
- Ribana portion comes from the sweet leaf of the stevia plant. These leaves are picked, dried, then submerged into water, which unlocks the sweetness portion and is then purified.
- Erythritol is a naturally occurring fermented sugar alcohol (found in grapes and pears). This sugar alcohol is made during a process using a culture (the product’s website said “a culture in a process like making yogurt from milk.”). It is then filtered, dried, and crystallized producing a pure, natural ingredient.
- Natural flavors portion of the product is defined (on the product’s homepage) as “Natural flavors used to bring out the best of our natural sweetness.”
As mentioned before, previously stevia could only be sold as a dietary supplement (not as a sweetener or a food additive) because of FDA concerns. However, Truvia will be the first stevia product not labeled as a dietary supplement. In studies funded by Cargill and Coca-Cola, Truvia has not shown any signs of health problems. *Keep in mind, whenever studies are funded by the makers of a product there are usually biases and they can manipulate findings to give a desired conclusion of the manufacturers.
- Aspartame – NutraSweet and Equal.
- Sucralose – Splenda.
- Saccharin – Sweet’N Low, Sweet Twin, and Necta Sweet.
- Acesulfame-K – Sunett and Sweet One.
- Neotame – Approved for use as an ingredient in a wide variety of foods (i.e. baked goods, soft drinks, gum).
Truvia differs from those products because it’s natural. Also, it differs from other stevia products because “it’s backed by extensive safety studies,” claims a representative of Truvia producer Cargill.
So, if you want, check out your local market and see if they carry this product. Give it a taste and see if you like it. Just keep in mind, that you are consuming a sugar alternative, but the claims of being all natural is an advantage for Truvia. However, more studies are needed in order to determine the true safety of this product.