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Pepsi’s New Mountain Dew Kickstart is Not a Healthy Breakfast Choice

Just when you thought you’d seen it all, Pepsi tries to sell us on Mountain Dew for breakfast.

PepsiCo announced Monday it will be releasing a new “breakfast” drink. Mountain Dew Kickstart is a Mountain Dew-flavored fruit juice drink that will be available in two flavors: Energizing Orange Citrus and Fruit Punch, according to USA Today.

  • Mountain Dew’s vice president of marketing, Greg Lyons, explained Kickstart was born out of consumer demand. “Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days.”
  • Kickstart only contains 5 percent real fruit juice and vitamins B and C. One can contains 80 calories, thanks to the help of artificial sweeteners to cut calorie content.
  • The beverage will hit shelves February 25. Eager customers were given a chance to try the drink before it was realized by visiting kickstartfirsttaste.com and requesting a sample can. The company reportedly reached its maximum “available quantity” by early afternoon the day of the announcement. Clearly, there is consumer interest.
Personal trainer and nutrition expert Stephanie Mansour of Step it Up with Steph says Kickstart is certainly not a healthy breakfast choice. “Artificial sweeteners can cause your body to store fat and sugar – nothing is a substitute for pure, real food and juice,” she said. “Say no to chemicals. Your body doesn’t process them efficiently. Protein plus fruit or veggie for breakfast and all meals are your best bet.”

 

 

 

Also Read: 

Pre-Workout Supplements Boost Energy and Focus 

Sweet ‘n Sad: Artificial Sweeteners Linked to Depression Risk 

5 Breakfasts You Won’t Regret by Noon

February 12th, 2013

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