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Jillian Michaels’ Super Bowl Commercial too Racy for Some [The Contract Video]

A primetime staple for years, Jillian Michaels is about to make her Super Bowl debut pitching, a company she’s been promoting as a spokeswoman since 2010.

The web domain registrar has run Super Bowl ads for the past few years, and the 2011 Steelers v. Packers match-up will be no different. Instead of one hot female celebrity, this year there will be two, with mainstay race car driver Danica Patrick playing along in the three scheduled spots. Make that, two scantily clad hot female celebrities.

Of course, Michaels and the brand are already catching heat for it. The no-nonsense Biggest Loser trainer’s reaction?
“For people who have a problem with it, honestly, get a life,” Michaels told The Hollywood Reporter. “There’s so many things you can be worrying about. A Super Bowl spot is not one of them.”

The argument is pointed to critics who think that GoDaddy’s spots, notoriously racy, objectify women. Michaels defends that “the reality is Go Daddy takes strong women and allows us to be sexy and feminine. And yet still powerful.”

If the commercials are too risque for your eyes, you might want to avert from her fitness DVDs. She told THR that she’s wearing more clothes in these commercials than she does in her workout videos, like Ripped in 30, scheduled to release March 1.

Watch “The Contract” now, one of the GoDaddy Super Bowl commercials featuring Michaels and Patrick.

Also Read:

Healthy Super Bowl Recipes for Steelers Fans

Healthy Super Bowl Recipes for Packers Fans

How Many Calories are in Your Favorite Super Bowl Ads

February 4th, 2011

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(Page 1 of 1, 3 total comments)

Brooke Randolph

Sadly, this was not at all racy compared to many of the commercials on this year's Superbowl. Many of them were not appropriate for children.

posted Feb 7th, 2011 4:32 pm


I don't see the big deal. People are always whining about something!
It's the Super Bowl, have a fun time, people, jeesh!!

posted Feb 6th, 2011 5:11 pm

Switchdaddy GeoTrust

Hey, Jillian's involvement is a breath of fresh air for many, I'm sure, who view Danica's sponsorship as pure fluff - Jillian is at least body conscious in a way that makes the commercials' sexy slant a good example of sorts.

Our own models are less of a good example,'s all in good fun.

posted Feb 4th, 2011 10:33 pm


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