Call it brilliant marketing and timing, but the makers of The Fresh Diet are bringing their delivery services to the nation’s capital at a time when Michelle Obama is taking a high-profile stance against childhood obesity, thanks to her new organization Let’s Move.
The marketing brilliance not only comes with how the company has timed the move to expand their services to Washington, D.C. as a way to hop on board with first lady Michelle Obama’s initiative, but the press release announcing the move cleverly states that the gourmet delivery service “unites” with the First Lady’s battle against obesity. No, they aren’t tied to Mrs. Obama’s efforts in any formal way, but both parties share a common and noble goal.
“It seemed like the perfect time to do this, particularly as the First Lady has made obesity – especially among our children, a key issue during her tenure in the White House,” says Zalmi Duchman, CEO of The Fresh Diet.
“In the last year, we have noticed that a lot of our clients have enrolled their teen daughters and sons in the program so that they can get healthy as a family,” Duchman said. “While some of the teens are overweight, many families are doing it, simply for their well being.”
The Fresh Diet is based on the sound dietary divide of 40 percent carbohydrates, 30 percent proteins, and 30 percent fats. Most daily caloric values in the meals and snack are 1,200-1,400 calories for females, and 1,600-1,800 calories for men.
This diet has several nice perks. The most obvious is that the food is, well, fresh! Just about anything fresh will beat out frozen every time. Secondly, the company offers some nice flexibility with the scheduled deliveries to help you save money and not waste food. For example, if you are leaving town for a few days, you can stop delivery within 24 hours, and start it back up when you return.
The Fresh Diet now not only serves customers in Washington, D.C., but in Boston, Philadelphia, New York City Tri-State area, Los Angeles, San Diego, Chicago, Indianapolis, South and South West Florida from company-operated kitchens in Chicago, Los Angeles, Miami and New York.
February 26th, 2010