Diet Pepsi is promoting the idea of “slimness” associated with their product with a new packaging ploy. The tall, thin can was launched during New York City’s Fashion Week, no doubt intended to suggest the kind of body one might have by switching to diet soda. The company says the new look is made to celebrate confident, beautiful women.
“Our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party during the biggest celebration of innovative design in the world,” Jill Beraud, chief marketing officer for PepsiCo, said in a statement. The stouter style of Pepsi can will continue to be available.
The Diet Pepsi recipe remains unchanged, and is still zero calories. However, drinking diet soda has been linked to metabolic syndrome and diabetes.
Tell us what you think! Is the new can an improvement?
February 16th, 2011