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Diet Pepsi Can Gets a Makeover for Fashion Week

Diet Pepsi Thinner Can Diet Pepsi is promoting the idea of “slimness” associated with their product with a new packaging ploy. The tall, thin can was launched during New York City’s Fashion Week, no doubt intended to suggest the kind of body one might have by switching to diet soda. The company says the new look is made to celebrate confident, beautiful women.

“Our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party during the biggest celebration of innovative design in the world,” Jill Beraud, chief marketing officer for PepsiCo, said in a statement. The stouter style of Pepsi can will continue to be available.

The Diet Pepsi recipe remains unchanged, and is still zero calories. However, drinking diet soda has been linked to metabolic syndrome and diabetes.

Tell us what you think! Is the new can an improvement?

Via CNN.

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February 16th, 2011

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I personally don't care how the can is shaped. I hate diet soda. I drink Coke Zero from time to time but as you said, diet soda comes with its own list of dangers so I use it as an occassional treat.

I'm not terribly offended by the new can but I'm not really excited about it either. I think the longer look is more sleek so I get that but it seems a little strange to compare it to a woman. Where's the curvy can? The pear shaped can? LOL! The whole idea is just ridiculous. They would have been much better off changing the color of the can. Rockstar just came out with a pink energy drink that's one serving per can as opposed to two. It's smaller and more slender, and pink. That makes a little more sense to me.

posted Feb 16th, 2011 5:24 pm


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