The diet industry is constantly evolving. That means even the big three in weight loss – Weight Watchers, Jenny Craig, and Nutrisystem – are all making various changes to their plans. Here is what you can expect in 2011:
One of Weight Watchers’ most famous and popular attributes is going by “PointsPlus.” Based on new nutritional science the nutritional values accounted for have been updated and encourage people to eat less processed foods with added sugars and fats and more natural foods that satisfy more and take more energy to digest.
Under PointsPlus, dieters get an allotment of points each day. Karen Miller-Kovach, the scientist who created Weight Watchers PointsPlus, compares the overhaul to what goes on in the car industry.
“The same car will get a tweak or two every model year. Then, once a decade, it gets a total re-design,” says Miller-Kovach. See the Weight Watchers PointsPlus 2012 Update.
Jenny Craig is adding a little modern technology to their weight loss program. The company has started offering their customers an electronic BodyMedia FIT Armband. These fitness gadgets automatically gives you an accurate record of calories burned during exercise and even regular daily activities like household chores.
The device’s software compares your exercise with information on your eating habits, then tells you whether you are eating too much or too little.
John S. LaRosa, president of Marketdata Enterprises, who keeps an eye on the diet industry, thinks there will be a problem associated with the cost of the Jenny Craig plan:
“You don’t have the option, as you do on Weight Watchers and some other programs, of eating their food or your own. You eat theirs, and you spend $1,100 to $1,200 for three months,” says LaRosa. “We’re still in a period now where budgets are tight. People are more into a do-it-yourself dieting: They walk more, and they’re using inexpensive meal replacements such as bars and shakes. The use of free diet websites now is very popular.”
Nutrisystem’s new campaign is called “Hooray You!” Luckily their changes are much better than their new slogan. The 28-day program has been cut by $100, now costing $299 a month. The company also added fresh-frozen entrees to their lineup, which used to be exclusively the processed packaged foods that didn’t need to be refrigerated.
(via: ABC News)
January 14th, 2011