Among the many products clamoring to get attention for their “green” credentials, real or purported, it can be difficult to tell which items are genuinely eco-friendly from the green-washed impostors. To help discerning consumers, the U.S. Department of Agriculture’s BioPreferred program announced yesterday that they will be offering a new, voluntary seal for bio-based products.
Similar to the USDA Organic label and the Energy Star seal, the new “USDA Certified Biobased Product” seal aims to steer consumers towards products that are made from renewable resources. “Today’s consumers are increasingly interested in making educated purchasing choices for their families,” said Agriculture Deputy Secretary Kathleen Merrigan in a press release. “This label will make those decisions easier by identifying products as biobased. These products have enormous potential to create green jobs in rural communities, add value to agricultural commodities, decrease environmental impacts, and reduce our dependence on imported oil.”
The department has already identified about 5,100 products that qualify for the label, and estimates that 20,000 such products are currently being manufactured in the United States.
Sample Label via USA Today.
January 20th, 2011