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Smoothie King’s I am 1 Campaign to Pay it Forward in 2012

Smoothie King is taking extra steps to help people stick to and meet their New Year fitness goals. Their new Am1 campaign has been designed to support customers in their fight to stay fit in the New Year and beyond.

IAm1 will initially be launched through a microsite. At the IAM1 site, users are encouraged to share their Smoothie King weight loss success stories. The company then will “Pay it Forward” and support a guest who has shared their weight loss struggle.

Smoothie King will be giving chances for those struggling to receive one month of personal training, new workout shoes, or retail products. All guests who submit a success or struggle story, along with an image, will receive a free Lean1 smoothie, Smoothie King’s new meal replacement smoothie that helps the body burn fat.

The IAm1 Campaign will also be supported on Facebook. Fans can share their healthy plans for 2012 and get a chance to win a year of free smoothies.

Smoothie King has chosen to run this fitness campaign through smaller media verses a large ad campaign in hopes of connecting with guests on a personal level, gaining brand affinity, and being able to give back through the Pay it Forward program.

Cindy Kuhnau, co-founder and Senior Executive Vice President of Smoothie King explained the company’s hope for the new campaign. “Weight loss isn’t easy—but we are hoping that through our guests’ testimonials, others will be inspired to find solutions that work for them, and will turn to each other (and Smoothie King) for support along the way.”

The IAm1 campaign launches this week and the Pay it Forward program lasts through February 29, 2012.

January 11th, 2012

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