Diets in Review - Find the Right Diet for You

Gym-Pact Charges Members Extra for Not Working Out

Gum pact logoYifan Zhang and Geoff Oberhofer are working to create a new system of gym memberships. Gym-Pact is a membership program that charges members higher fees if they don’t workout regularly. Zhang and Oberhofer are testing the theory that people are more motivated by short-term consequences than long-term rewards. It also creates a sense of accountability.

Gym-Pact has negotiated pilot programs with gyms in Boston. Their first partnership was for first-time customers at Bally Total Fitness, and now they’ve negotiated a group rate at Planet Fitness. Instead of a high up-front cost, the members of the Gym-Pact deal at Planet Fitness get a free membership if they workout four times per week. If not, they must pay $25.00.

“We don’t want to profit off of people’s failures,’’ said Oberhofer. Instead, Gym-Pact hopes to make money by creating affiliate programs with gyms and from referral fees.

One member of Gym-Pact, Amada Deutsch, says the program is working for her. She joined in January because she “thought it’d be a good way to get myself to go to the gym a bit more often.’’

Via Boston.com.

Also Read:

Money Used to Motivate Weight Loss

How to Score the Best Deal on a Gym Membership

January 28th, 2011

> Leave Feedback

User Feedback

(Page 0 of 1, 0 total comments)

There is no user feedback yet, leave yours below!


   
 

Leave Feedback

Skip the moderation queue by becoming a MyDIR member.

Already a member?

Need to sign up?
It’s free and only it takes a minute.
There are two ways to join:


Or, proceed without an account