Diets in Review Question

Did "Cinch!" become "Sass!" for some reason? New plan or legal name change?

Kimberlee asked this question Mar 6th, 2012 12:20 am

Why did this program's name change from "Cinch!" to "Sass!"? Book cover looks the same except for the title. "Sass!" is listed on sites with the statement "(formerly under another title)" so I wonder if they are the same so I won't purchase a duplicate book. Thanks.

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I just researched this and I think it is because Shaklee Corp. has a shake based diet plan under the same name.

posted on Mar 8th, 2012 6:43 pm


We haven't heard about this and can't find anything that supports it. Cynthia Sass is the name of the author. As far as we know the book's title remains Cinch!

posted on Mar 8th, 2012 4:07 am


Ah, just checked Amazon after reading this reply and that shows that "Sass!" is being published on March 20, 2012, stating "Formerly Published as Cinch!: Conquer Cravings, Drop Pounds, and Lose Inches." No explanation given for the change.

posted on Mar 8th, 2012 7:01 pm