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Fitbit and BodyMedia Release New, Competing Fitness and Sleep Trackers

Tracking your activity on the go is easy thanks to fitness and calorie tracking bands like Fitbit. The young company released its first two products in 2010: The Fitbit Zip, which is worn as a clip and tracks your steps, distance and calories burned and syncs the stats to your computer or smartphone.  And the Fitbit One, which is also worn as a clip and tracks your steps, distance, calories burned and stairs climbed. It also measures your sleep cycle and wakes you up in the morning in an effort to help you get better rest.

Fitbit’s latest product released this week is the Flex, which is the company’s first wristband. The Flex comes in slate, black, teal and tangerine and can be worn day and night to track all of your activity. It also features a Bluetooth 4.0 radio and an LED light strip that shows the progress you’ve made on your daily goals. Four lights out of five means you’ve achieved 80 percent of your daily goal, making it a hands-off, easy approach to tracking your health.

The Flex tracks your stats in real time, including steps taken, distance traveled, calories burned, overall active minutes, hours slept and quality of sleep. The band is also water resistant and features a silent wake alarm. Another benefit? It boasts a longer battery life – lasting up to 5-7 days on a single charge. (more…)