According to a recent health survey conducted by the International Food Information Council Foundation (IFIC), Americans are a lot of things, but trusting is not one of them.
In its seventh annual food and health survey, the IFIC – a non-profit association in Washington, D.C. – found some interesting trends and a few setbacks regarding the health of Americans.
A few of the biggest highlights were that taste still reigns supreme when considering food purchases, technology such as mobile weight apps may be the health coach of the future, and conflicting information regarding nutrition has led many Americans to trust themselves when it comes to discerning their health.
The web-based survey included 1,057 participants, and was designed to reflect the American population ages 18-80. The report sought to gain a deeper understanding of consumer behaviors concerning health and food from both from a year to year standpoint, and over a long length of time. Although there was much information presented in this year’s report, here are a few of the most relevant and revealing highlights. (more…)
