Tag Archives: Hard Candy Fitness

Material Girl Madonna, who is perhaps best known for her pop career, strong arms and healthy lifestyle, is taking her love of fitness and yoga one step further — she’s opening a chain of her own gyms!

Set to open later this month in Mexico City, the chain appropriately called “Hard Candy” (the name of her most recent album) will also eventually have locations in Russia, Brazil, Argentina, Europe and Asia, according to a press release.

Madonna is doing the club in partnership with her manager Guy Oseary and New Evolution Ventures (NEV) with Mark Mastrov, the founder of 24 Hour Fitness. The first Hard Candy Fitness will be a beautiful and uniquely designed 30,000-square-foot space, Mastrov said in a statement. (more…)