The sale of yoga swag helps support what is now a six billion dollar industry. From ToeSox to yoga tops, yoga studios are stocking up on merchandise to sell to their peace-seeking supporters.
In today’s world, it is not uncommon to drop over a hundred bucks on either a set of yoga videos, one pair of yoga pants, and even a yoga mat. Companies such as Gaiam, Lululemon, and Manduka do not deny the capitalistic nature of the yoga business. They manufacture innovative and quality products just as fast as you can say “om.”
It is not just the smaller retail companies enjoying the fruits of the growing yoga tree. Big name brands are also getting in on the action. The latest innovation to hit the market is the Nike Studio Wrap. While it may sound like a sarong you might don at the beach, the Nike Studio Wrap is actually a pair of shoes.
Inspired by the need to maintain a firm base of support, beyond what a yoga mat can provide, the Nike Studio Wrap was created for women who spend hours working out in the studio.
Whether it is in yoga, Pilates, or ballet-fitness classes, women can now wrap up their feet in this stylish three-part system that involves a wrap, a ribbon, and a flat bottom surface. (more…)
