First non-fat cappuccinos and now feng shui. At a McDonald’s in Hacienda Heights, California, leather seats, bamboo plants and trickling water fountains have taken the place of the usual plastic booths, tables and swivel chairs in an effort to create a soothing setting so that diners will enjoy their food more, linger and come back again. This is part of a plan created by the McDonald’s Corporation to attract more customers and target a variety of audiences. And apparently it’s working. Small survey studies done at this McDonald’s indicates that the results are positive with customers feeling more relaxed and happier. It’s an interesting and creative endeavor on McDonald’s part, but I can’t help but wonder if this move in design will last and if it will force a change in menu such as the addition of herbal teas alongside its new coffee bar and traditional fountain drinks?
