What is Throwback Natural Pepsi?
This product was first launched in the UK in which Pepsi marketed and introduced “Pepsi Raw.” This Pepsi Raw is a “corn syrup free, all natural soda.” Pepsi Raw has been transformed in the U.S. as the new throwback natural sugar Pepsi.
Throwback Natural Pepsi is marketed as a premium soda made with sugar, natural caramel and kola nut extract in place of high fructose corn syrup (HFCS) compared to the traditional Pepsi, which contains HFCS, artificial coloring, phosphoric acid, caffeine citric acid and natural flavors. Pepsi is calling it natural due to it being made with sugar rather than the controversial HFCS that’s seen in so many products these days. This new Pepsi is supposedly paler in color and less fizzy than other cola products.
The throwback part plays a couple roles, one as a tribute to a more natural way before technology became part of producing foods and the throwback drinks will have retro-looking packaging as seen in the 1960s and 70s.
Is it healthy or not?
First let’s talk about HFCS. HFCS is a syrup that’s been chemically altered to produce a sweeter product which gives food items longer shelf life in grocery stores. Some nutritionists blame consumption of HFCS as a culprit to the obesity problem in our country and health complications (high cholesterol, diabetes). HFCS is OK in moderation but rarely does our society consume anything in moderation.
Throwback Pepsi is somewhat of a healthier alternative then traditional soda because it does not contain HFCS and it is a more “whole food/natural form” which is ideal for any diet. However, it does contain sugar which means you’ll be taking in empty calories. I think it’s a healthier choice but I wouldn’t start to drink them on a daily basis maybe just as a treat every now and then.
Remember it’s important to stay hydrated and drink plenty of fluids, but ideally you will want to drink water!
This is so interesting. What a clever marketing trick, sure to fool millions into thinking they are being healthy.
It is clever marketing. However, as a registered dietitian, I can tell you that there’s no reason to switch to sugar. Sugar is sugar and scientists continue to confirm that high fructose corn syrup is no different from other sweeteners. It is essentially the same as table sugar and honey, and has the same number of calories.
Watch this documentary if you think corn syrup is harmless