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The Business of the Biggest Loser Brand

NATPEtv: David Norton on How Programs Can Become Sustainable Brands

David Norton, Senior Vice President of Brand Integration at Ladder Up Media, discusses how the television show Biggest Loser was always expected to become a lifestyle brand. That direction has given the brand legs, and a destiny, beyond the primetime viewing audience.

See our interview with David regarding "Biggest Loser: A Leader in Primtime Product Placement."

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