Equal parts dance and aerobics, Zumba has taken over the fitness world. Maybe the secret ingredient to making exercise fun has been discovered. Zumba was just named Inc. Magazine’s Company of the Year this week. This following this summer’s accolade of being named the largest fitness brand in the world.
While Zumba holds its own as a fitness class, it clearly stands up as a very successful business as well. Inc. reported this week that the Zumba company has an estimated valuation of more than $500 million. That tally comes from some very rapid growth. The CEO, Alberto Perlman, stated in the Inc. article that the company grew 4,000 percent from 2007 to 2010. Additionally the company grew 750 percent in the past three years. Holy Zumba, Batman! Is anything else in the business world, anything at all doing that well?
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Betsy Schow’s weight struggles began early on in life. She recalls her childhood, growing up with two parents who both struggled with their weight and three siblings who were the stark opposite.
“I have three older sisters and they were always skinny little whips. It was obnoxious,” she joked. “When I was 12 my dad lost quite a bit of weight – 150 pounds – with Atkins and Fen-Phen. It was at that point that he not so politely pointed out that was I fat.”
Perhaps not so aware of her weight before that moment, Betsy’s struggles all of the sudden became a preoccupation. She did everything she could to try and lose the weight, testing out various diet and fitness programs but they all ended up leaving her heavier than she was before. It didn’t take long before this pattern left her fed up and willing to do just about anything to lose the weight.
At 5 feet 7 inches tall, Betsy weighed just shy of 220 pounds at her heaviest. A big push came when she tried to eat better over one summer in an attempt to finally get in a swimsuit and feel comfortable. But when she stopped nursing her youngest daughter that year she gained an unexpected 10 pounds in one month, which sent her to a sinking point.
“Between that 10 pounds and the scale I lost it. I broke down and realized I had to change,” she recalled. “Even then it started out pretty much the same but I needed to do something drastic because my doctor was warning me I was pre-diabetic.”
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If you’ve got a Zumba fanatic on your holiday shopping list this year, look no further. We’ve gathered a list of goods that every Zumba lover out there would be ecstatic to receive.
Exhilarate Body Shaping System (DVD set of 5)
These at-home workout DVDs will get their body dancing into shape. The original set contained only four DVDs, but this bonus set includes a fifth (20 minute warm up) plus a set of toning sticks. Each DVD contains a different workout with multiple intensity levels for the beginners, intermediates, and advanced. Also included is a 10-day weight-loss program for the Zumba lover to take advantage of. What a deal!
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There seems to be a great chasm between those who workout and those who do not. But does anyone really know why that is?
Often surrounded by people who don’t love working out as much as I do (admittedly, I’m an enthusiast), I’ve asked myself this question many times but to no avail. It seems that the path to fitness is narrow and few find it, but I wish that wasn’t so as exercise is such an essential part of a long, healthy life. Not to mention it can be a blast once you find your groove!
Perhaps there are some insider secrets that ‘insiders’ wrongly assume ‘outsiders’ already know. This slideshow is my humble attempt to “crack the code” and unveil those tips, tricks and secrets so that everyone can find their way to fitness and establish a routine that truly sticks.
The most recent goal Jennifer had in her weight loss journey was to get down to the weight printed on her driver’s license. In the past month, she accomplished that. She’s now three pounds under her license weight and says “I really need to go get a new driver’s license.”
She’s doing a lot of things right in her weight loss, which we’ve been following since summer. For one, she’s not on a diet. She’s establishing healthy habits that are helping her achieve one goal at a time (which is one of the healthiest habits of all when losing weight). Setting small, manageable goals helps you enjoy achievement all along the way, rather than feeling like you’re pursuing something that, for many, will takes months and even years to achieve.
Since the start of her journey in February of this year, Jennifer is down a total of 44 pounds, currently weighing in at 257 pounds. She’s down from a size 26 to a size 22 and has bought a few new clothes. She admits to still ordering things online, but is pleased with how they definitely fit when they arrive.
She’s also celebrating what she called a breakthrough this past month. “I did spiderman planks!,” Jennifer bragged. “It’s a big deal to me!” She talked about not being able to do them at all before and now she can hold one for 20 seconds.
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