Zumba stormed 2012. In fact, it’s stormed the better part of the last decade. The whole world was in on the fitness dance craze as it took Inc. Magazine’s Company of the Year distinction and last summer was named thelargest fitness brand in the world. It looks like they’re trying to maintain the momentum this year with a few new additions to welcome newbies or hold the interest of loyalists. One of the newest forms of Zumba is called Zumba Sentao.
Zumba Sentao has one major difference from the standard routines – it involves a chair. The Zumba website says the chair will become your dance partner and help amp up the results during routines that are supposed to help strengthen, balance, and stabilize your core muscles. The routines are being taught in classes, however, Zumba wants them to be easy enough to be done in one’s home, too. Read Full Post >
The American Council on Exercise (ACE) conducted a survey and discovered that for most fitness professionals, this career was not their first job. Many had pursued other avenues only to find that the fitness industry was where their true passions lied. It assumed that many find their love for fitness later in life. Many in the business will tell you that since they were devoting the hours of a full time job to their own fitness, they decided they might enjoy getting paid along the way.
“I was in banking for 15 years before making the leap to personal training full time,” said Pamela Hernandeez, a personal trainer at ThriveFit.com. “In 2009, when the financial services industry collapsed, I was fortunate not lose my job but a lot of people I worked with did. It made me step back and realize how much I had come to dislike my job.”
She kept both jobs for a while as she she pursued her ACSM CPT fitness certifications and to ensure her passion and the clients would be there to pay the bills. As a banker, she says she hated what she was doing and how it didn’t offer any real value for people’s lives. With a full-time fitness career, she gets to make a huge impact on the lives of others. “I knew I had found my calling. I was able to quit my banking career in June 2011. I have never looked back!”
Talking with people who have made drastic changes in their lives for the better is one of the most inspiring and humbling experiences I’ve encountered. Recognizing how difficult it is to lose 5, 10 and even 20 pounds myself, I sympathize with those who struggle with their weight. But after speaking with individuals who have lost more than 100 pounds in some cases, I am often left speechless.
In 2012 we shared the true weight loss stories of more than 20 remarkable individuals from around the world, and their combined total weight loss was 2,466 pounds! This an accomplishment we were truly humbled to be a part of. Though each person shares a uniquely inspiring story, we’ve gathered six of our favorites to give a glimpse into the truly amazing transformations we’ve witnessed on Diets in Review this year. Let’s start with the first true weight loss story I had the privilege of writing: Grace Goodman.
Growing up, Lisa Martin – a stay at home mother of two living in Oaklawn, Illinois – was never really overweight but she felt like she was. In truth, it wasn’t until college that she started putting on weight, but that slow, gradual gaining pattern snuck up on her. Despite trying a number of diets including Weight Watchers, she was stuck in a body that she felt was not her own.
At her heaviest Lisa weighed 226 pounds, but she never really felt that heavy. Reflecting on how her body has changed over the years, Lisa has only recently held an accurate view of her own shape and weight. ”In high school I thought I was fat, yet looking back I wasn’t,” she admitted. “If I only knew back then what I do now.”
Though her weight had begun to leave her inactive and unhappy, a change came when she least expected it. Being a stay at home mom enabled Lisa to begin dabbling in blogging. It all started in 2006 when Lisa lived in Chicago and her family was in Wisconsin and the two wanted to stay in touch without crashing their email servers by sending too many photos back and forth. Read Full Post >
Equal parts dance and aerobics, Zumba has taken over the fitness world. Maybe the secret ingredient to making exercise fun has been discovered. Zumba was just named Inc. Magazine’s Company of the Year this week. This following this summer’s accolade of being named the largest fitness brand in the world.
While Zumba holds its own as a fitness class, it clearly stands up as a very successful business as well. Inc. reported this week that the Zumba company has an estimated valuation of more than $500 million. That tally comes from some very rapid growth. The CEO, Alberto Perlman, stated in the Inc. article that the company grew 4,000 percent from 2007 to 2010. Additionally the company grew 750 percent in the past three years. Holy Zumba, Batman! Is anything else in the business world, anything at all doing that well? Read Full Post >