There are a number of reason’s that Yoplait Light Key Lime Pie flavored yogurt might not be considered healthy. There’s the strange light green coloring (pretty sure it’s not natural) and the 10 grams of sugar. But, it’s clearly a healthier choice than some other snacks I’ve been known to indulge in, like donuts!
This past week while at the grocery store I saw there was a special on these yogurts. Ten for $5 or something like that—a deal that’s hard to pass up. Add in the fact that things were downright warm in Portland and this seemed like a fitting treat. So I grabbed a few and went on my way. I’ve been enjoying the yogurts all week and, aside from the fact that they’re not exactly natural, they’re a fairly healthy treat: No corn syrup, 20% of the daily recommended value of calcium, and just 90 calories.
If you or your kids are regular consumers of Dannon’s Danimals Smoothies, you’ve been taking in about 25 percent less sugar with each serving. Since February they’ve cut back the sugar in their kid-focused yogurt. They purposefully didn’t make a big deal about it as to avoid scaring off consumers.
It’s not the first time a brand has made a change to its formula only to reap the repercussions of consumers who prefer the status quo. McDonald’s faced backlash when switching from an animal fat frying oil to canola over concerns those world-famous fries would taste different. (Today their website boasts the use of a canola oil blend and that all fried foods on its menu are free of trans fats.)
And of course everyone knows the tale of New Coke, when the soft drink company reformulated its soda and became one of the most infamous marketing flops around. So changing something that wasn’t necessarily broken had to be done so in an exacting way by Dannon. It’s no surprise that the brand treaded these sugary waters carefully.
“One thing I have learned is that the main driver of yogurt sales above all is taste,” said Sergio Fuster, senior vice president for marketing at Dannon, to NYTimes.com. “You do not want to send any signal to the consumer that might lead her to believe the taste has changed because she will simply pick up another yogurt — and it may not be ours.” (more…)
Americans have found a new yogurt. According the to the numbers, Greek yogurt sales are dominating the market and look to continue that pattern.
Currently, Greek yogurt accounts for a quarter of the total U.S. yogurt market. The top two national Greek yogurt companies are Chobani and Fage, and each company is currently expanding their plants to meet the demands. Chobani produces an astounding 1.5 million cases of the thick yogurt every week. Consumers are foregoing the thinner, sometimes watery, version of yogurt for the thick creamy blends of Greek yogurt. Greek yogurt unique texture is achieved by straining off the whey, leaving a creamier yogurt with nearly twice the amount of protein of a traditional.
Many foods have been issued fad status and some of the rapid growth of Greek yogurt may be attributed to that. However, there’s a strong industry belief that Greek yogurt is here to stay. Its rapid rise to fame may speak to its predicted longevity.
In 2005, Hamdi Ulukaya bought an old Kraft Foods plant in New York state. He planned to make the type of yogurt that was common to his home country of Turkey. He didn’t feel the current yogurt in stores was being made right so Ulukaya and his company Agro-Farma began producing yogurt for companies like Stonyfield Farms and eventually, his current company, Chobani, was launched in 2007.
If you’ve turned on your TV in the past week you’ve no doubt been inundated with ads and messages from some of the biggest packaged food marketers around. The New Year is like Black Friday for the billion-dollar weight loss industry, as this is the best opportunity to catch new dieters. Marketers from commercial diets to pills and yogurt want your attention, and your dollars, as you make an effort to stick to a resolution to better yourself; a resolution that for most people has to do with losing weight.
As you start making changes this week, be a conscious consumer and don’t accept those advertising claims at face value. The more Yoplait, Diet Coke, and frozen foods you toss in your cart, and eventually in to your mouth, the more you’ll continue to fall short of your goals.
Yes, the package says they’re healthier. It even says things like fortified, low-calorie, natural, or a host of others that they get away with via some tricky loopholes in food labeling. They’re nothing more than a clever disguise.
“These foods are ‘nutritious’ because they are fortified by adding a few nutrients,” said Mary Hartley, RD, our resident dietitian. “Because so many other nutrients are removed during processing, they pale in comparison to natural foods. The foods do not contain any particular ingredient to promote weight loss; rather, it is either the small portion, or single serving, or boring repetition recommended by the manufacturer that relatively reduces calorie intake.”
Those fewer calories you’re consuming are also empty calories, meaning they’re void of nutrition. So you’re feeding your body unnecessary calories and not getting anything else out of it.
Some of the biggest culprits falsely advertising their weight loss capabilities, include Special K, Yoplait, diet soda, Slim-Fast, and Lean Cuisines. Continue reading to see why they’re on our list, and what the healthier alternative is.
Responsibility in advertising is not a theme that seems to be common these days. However, when Yoplait was told by the National Eating Disorders Association that a new commercial could be a trigger for those vulnerable to eating disorders, Yoplait worked quickly to get the television spot removed from the air. A Yoplait spokesperson stated that Yoplait “had no idea” such a response might be triggered by the ad.
In Yoplait’s defense, the inner monologue of the dieter represented in the ad is similar to how many try to bargain with themselves when they are learning to balance calories in and calories out. It is also an illustration of how unplanned food can wreak havoc on any dieting plan.