Weight Watchersis turning 50 next year and they’re rolling out a brand new program to celebrate. The longtime weight loss brand is introducing a new diet program that’s specifically designed to equip people to sustain lifelong weight loss in a culture where obesity has become a new normal.
“We live in a world of food overabundance,” said David Kirchhoff, Weight Watchers President and CEO. “Hence we have an obesity epidemic because people are doing what they’re wired to do: respond to their food environment.”
While Weight Watchers’ goal has always been to help people lose weight and keep it off, their new program Weight Watchers 360 takes it a step further. By building on the PointsPlus tracking program, 360 addresses two main areas that often pose road blocks in maintaining a healthy weight: Spaces and routines.
Spaces seeks to equip members in how to handle situations that may pose problems and get their weight loss efforts off track. Whether it be donuts at the office, portion control in the home or the temptation of drinks and desserts in social settings, Weight Watchers 360 aims to help members navigate these often difficult diet situations.
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Jessica Simpson’s hard work looks like it’s paying off. A picture of her in her Halloween costume on Wednesday really highlighted the 60 pounds she’s lost since having baby Maxwell.
Last Halloween Simpson dressed as a “mummy” as a fun way to announce her pregnancy, this year she used the holiday again to reveal things about herself, like her noticeably smaller waist. A picture that went out on Twitter showed Simpson in a leather corset and a lace skirt that really accentuated the significant weight she’s lost since she began her journey with Weight Watchers in May this year.
Simpson has been very open about how much weight she gained during her pregnancy with her nearly six-month-old daughter, Maxwell. The fashion designer and entertainer admits to indulging in comfort foods during that time and really made no apologies for it as she stated she simply wanted to enjoy her pregnancy. Her time of enjoyment lead to 70 pounds of weight gain.
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Vanessa, 26, of Upstate New York was overweight her whole life. When she graduated from high school she weighed close to 250 pounds and was a size 24. Reflecting back on her childhood, Vanessa never recalls being a skinny person. Despite trying many diets like Weight Watchers and committing to various fitness routines, she’d lose weight for a time but it always came back.
When she tragically lost her mother to cancer in October 2010, she continued to struggle with her weight in the midst of such a difficult season.
“In 2009, I found out that my mom had cancer. She never told us and I found out on accident,” recalls Vanessa. “I carry guilt with that because I knew and I never told her. She started chemo on May 23 and she passed away on Halloween 2010.”
After her mother’s death Vanessa carried a lot of guilt and pain which led to emotional eating. “I would come home and eat a bag of Dove chocolate. As a result I gained 40 pounds that fall,” she said. “I was in a size 26 pant size, but it didn’t even register. I thought to myself ‘Enough is enough. I can’t do this anymore. My mom wouldn’t have wanted this for me.'”
In that moment Vanessa made a change that stuck. She started working out three days a week for 40 minutes. Now she’s up to 4-5 times a week and doing an hour of cardio plus weight training. To track her calories she started using the Lose It smart phone app, and believes she wouldn’t have been quite as successful without it.
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Losing weight can be a struggle, which is why there are many different types of weight loss programs people can try. Weight Watchers is a leader, topping best-of lists year after year, and a weight loss program formulated to help people eat healthier while incorporating more physical activity into their lifestyles. Millions have had successfully lost weight with the help of Weight Watchers, including celebrities like Jessica Simpson, Jennifer Hudson, and Ginnifer Goodwin. Weight Watchers isn’t just another diet, it may very well be one of the better approaches to weight loss overall.
As reported by ABCNews, a new study published this week in the journal Obesity found weight loss programs like Weight Watchers could be as effective in losing weight as clinical programs.
The study followed 141 overweight or obese adults who were split in three groups. One group was in a weight loss behavioral program led by a health professional, or Weight Watchers. Another group was led by instructors who have had a successful weight loss journey. And, the third group was a combination of the two.
Participants were involved in group counseling with either professionals or their peer groups and they changed their diet and incorporated more physical activity into their lives. Researchers followed the participants for a year and in the end saw tremendous amount of weight loss from the participants.
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