Weight Watchersis turning 50 next year and they’re rolling out a brand new program to celebrate. The longtime weight loss brand is introducing a new diet program that’s specifically designed to equip people to sustain lifelong weight loss in a culture where obesity has become a new normal.
“We live in a world of food overabundance,” said David Kirchhoff, Weight Watchers President and CEO. “Hence we have an obesity epidemic because people are doing what they’re wired to do: respond to their food environment.”
While Weight Watchers’ goal has always been to help people lose weight and keep it off, their new program Weight Watchers 360 takes it a step further. By building on the PointsPlus tracking program, 360 addresses two main areas that often pose road blocks in maintaining a healthy weight: Spaces and routines.
Spaces seeks to equip members in how to handle situations that may pose problems and get their weight loss efforts off track. Whether it be donuts at the office, portion control in the home or the temptation of drinks and desserts in social settings, Weight Watchers 360 aims to help members navigate these often difficult diet situations. (more…)
