On Wednesday, British courts ruled that Vitaminwater, a popular line of flavored water products, has too much sugar to be accurately described as nutritious. While UK courts ordered brand owner Coca-Cola to stop publicizing the claim, US legislators have already decided that Vitaminwater claims violate FDA rules.
Now, the UK’s Advertising Standards Authority said that Coca-Cola broke the rules by describing the products as “delicious and nutritious” in a 2010 ad. According to the CBC News, consumers wouldn’t expect a drink marketed as nutritious to have between four and five teaspoons of added sugar.
“The term ‘nutritional value’ is the loophole many manufacturers use to sell their products without outright lying,” said Mindy Haar, MS, RD, CDN, Director of the Graduate Program in Clinical Nutrition, New York Institute of Technology. “Most associate the term ‘nutritional value’ with ‘healthfulness,’ yet any food with more than zero calories, whether these calories are from carbohydrates, protein or fat, does provide some nutrition.”
Some of the labels promise things like Vitaminwater will keep you “healthy as a horse” and in a “healthy state of physical or mental being.”
While Coca Cola, which has owned Vitaminwater since 2007, claims that phrases such as “vitamins + water = all you need” are “only puffery,” a federal judge has ruled that these sort of claims constitute a violation of FDA regulations. Here is what the judge John Gleeson had to say:
Drink more water! Or so the health experts beckon us to do in order to look, feel and be great. But what if you just don’t like the taste of water? What if you need some sort of flavor in your water to make it more palatable? And what if you secretly desire your water do more than just quench your thirst?
Fortunately for the plain water naysayers, there is more than an ample selection of flavored beverages to choose from these days, from sports drinks to energy drinks and from juices to sodas. While these drinks may taste great, most of them are also loaded with sugar, which means, they contain calories, and a lot of them. The average bottle of soda or juice contains more than 200 calories. That’s a lot of empty calories to slug just to satiate a parched mouth. (more…)
If you steer away from giving your child too much juice because of the sugar factor, but getting them to drink water is akin to convincing them that their cough syrup really does taste like bubble gum, then you might want to check out the kid-friendly Y Water. This organic, nutrient-rich and low in calorie beverages is the kiddie version of Vitamin Water.
In keeping with their conscious theme, each cute Y-shaped chubby bottle is 100 percent recyclable and 100 percent reusable. What is even more fun is that each bottle comes in a Y Knot that allow the bottles to stick together so that your child can build and connect things. It’s like Lego for water bottles! (more…)