The makers of Vita Coco, the 100 percent natural re-hydrating coconut water, were served with a 5 million dollar lawsuit August 11th. A recent study by Consumerlab.com, a product testing company, found that Vita Coco and other all-natural coconut water drinks were not as hydrating as clever marketing may have indicated.
Vita Coco and other coconut water drinks have become popular in the past few years, noting their superiority to sports drinks in replacing electrolytes after exercise. Vita Coco ad campaigns in particular claim that their drink has 15 times the electrolytes found in sports drinks, which according to the current law suit is false.
Many health experts believe that while coconut water is a good source of potassium it is not an adequate source of re-hydration, especially if participating in heavy exercise like marathon training. Experts also say that unless you’re exercising strenuously for over an hour, there is no need for electrolyte replacement afterwards and that water is enough to replenish your system.
Move over Gatorade and Vitamin Water. There is competition in the beverage case and the Material Girl is one of the first to hop on the newest hydration bandwagon of coconut water.
Coconut water is a wildly popular new drink that has recently hit stores all across the country like Whole Foods and other national grocery store chains.
The New York Post just reported that Madonna is investing $1.5 million in one of the largest coconut water manufacturers in the country, Vita Coco. Other celebrities like actor Matthew McConaughey and singer Anthony Kiedis of the Red Hot Chili Peppers are also rumored to soon be lending their cash to help make coconut water more mainstream.
And it’s no wonder. Coconut water is quick becoming a favorite among yoga practitioners, fitness enthusiasts and those just looking for a nutritious way to stay hydrated.