UPDATE 1/29/13: After more than 200,000 signatures on a Change.org petition, PepsiCo has announced it will remove the flame retardant it currently uses in Gatorade. However, the company doesn’t not plan to issue a recall on products in market that still contain the BVO, or Brominated Vegetable Oil.
About a month ago, a 15-year-old teenager named Sarah Kavanagh was looking forward to the Gatorade she had stored in her fridge for after her long afternoon of playing outdoors in the humid heat in Hattiesburg, Miss.
With Sarah being the dedicated vegetarian that she is, out of habit she checked the ingredient list on the drink before popping open the top. While making sure none of the ingredients were made from any type of animal, she noticed it contained brominated vegetable oil. Though it had the word vegetable in it, Sarah still felt like investigating further.
“I knew it probably wasn’t from an animal because it had the word vegetable in the name, but I still wanted to know what it was so I Googled it,” said Sarah. “A page popped up with a long list of possible side effects, including neurological disorders and altered thyroid hormones. I didn’t expect that.”
Needless to say, Sarah threw the drink away without a sip or hesitation. She then began an online petition on Change.org where she now has nearly 200,000 signatures. Sarah’s hoping that she can get enough supporters that will persuade Gatorade’s maker, PepsiCo, to make some changes to the recipe.
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